Big data and predictive analytics capabilities : a review of literature on its impact on firm’s financial performance
In the era of the fourth industrial revolution, big data and predictive analytics (BDPA) capabilities considered as one of the significant resources that enable a firm to gain competitiveness. Nowadays, the advancement of technology information increases the difficulty of the firm to manage vast amo...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
KnE Social Sciences
2019
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/25966/1/Big%20data%20and%20predictive%20analytics%20capabilities%20-%20a%20review.pdf |