Improving Mobile Value-Added Services (MVAS) in Yemen Mobile Companies
Mobile Value-Added Services (MVAS) is a general expression for any services added to mobile phone networks other than voice services. However, the difficulty of identifying and promoting the appeal MVAS to the individual customer is vague and often confusing. This empirical study aims to reduce this...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
IJITLS, UAE
2020
|
| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/30448/1/Improving%20Mobile%20Value-Added%20Services.pdf |
| _version_ | 1825813686106718208 |
|---|---|
| author | Hajar, Mohamed A. Daing Nasir, Ibrahim Mohd Ridzuan, Darun Al-Sharafi, Mohammed A. |
| author_facet | Hajar, Mohamed A. Daing Nasir, Ibrahim Mohd Ridzuan, Darun Al-Sharafi, Mohammed A. |
| author_sort | Hajar, Mohamed A. |
| collection | UMP |
| description | Mobile Value-Added Services (MVAS) is a general expression for any services added to mobile phone networks other than voice services. However, the difficulty of identifying and promoting the appeal MVAS to the individual customer is vague and often confusing. This empirical study aims to reduce this vague by assisting service providers in targeting the right customer with the right services. The purpose of this paper is to propose guidelines to efficiently improve the value-added services of Mobile Companies in Yemen through the promotion of customer satisfaction and loyalty. Accordingly, a questionnaire survey was conducted, and data were collected over 1000 mobile users in the Republic of Yemen. Also, market observations were undertaken to define difficulties and limitations. The results showed that MVAS has positive effects on customer satisfaction and loyalty, and hence on company’s performance and profitability. Finally, the study provides some recommendations to improve MVAS in Yemen telecommunications companies. |
| first_indexed | 2024-03-06T12:47:42Z |
| format | Article |
| id | UMPir30448 |
| institution | Universiti Malaysia Pahang |
| language | English |
| last_indexed | 2024-03-06T12:47:42Z |
| publishDate | 2020 |
| publisher | IJITLS, UAE |
| record_format | dspace |
| spelling | UMPir304482021-01-08T02:31:06Z http://umpir.ump.edu.my/id/eprint/30448/ Improving Mobile Value-Added Services (MVAS) in Yemen Mobile Companies Hajar, Mohamed A. Daing Nasir, Ibrahim Mohd Ridzuan, Darun Al-Sharafi, Mohammed A. HD Industries. Land use. Labor QA75 Electronic computers. Computer science Mobile Value-Added Services (MVAS) is a general expression for any services added to mobile phone networks other than voice services. However, the difficulty of identifying and promoting the appeal MVAS to the individual customer is vague and often confusing. This empirical study aims to reduce this vague by assisting service providers in targeting the right customer with the right services. The purpose of this paper is to propose guidelines to efficiently improve the value-added services of Mobile Companies in Yemen through the promotion of customer satisfaction and loyalty. Accordingly, a questionnaire survey was conducted, and data were collected over 1000 mobile users in the Republic of Yemen. Also, market observations were undertaken to define difficulties and limitations. The results showed that MVAS has positive effects on customer satisfaction and loyalty, and hence on company’s performance and profitability. Finally, the study provides some recommendations to improve MVAS in Yemen telecommunications companies. IJITLS, UAE 2020 Article PeerReviewed pdf en http://umpir.ump.edu.my/id/eprint/30448/1/Improving%20Mobile%20Value-Added%20Services.pdf Hajar, Mohamed A. and Daing Nasir, Ibrahim and Mohd Ridzuan, Darun and Al-Sharafi, Mohammed A. (2020) Improving Mobile Value-Added Services (MVAS) in Yemen Mobile Companies. International Journal of Information Technology and Language Studies (IJITLS), 4 (2). pp. 1-11. ISSN 2521-8727. (Published) https://journals.sfu.ca/ijitls/index.php/ijitls/article/view/127 |
| spellingShingle | HD Industries. Land use. Labor QA75 Electronic computers. Computer science Hajar, Mohamed A. Daing Nasir, Ibrahim Mohd Ridzuan, Darun Al-Sharafi, Mohammed A. Improving Mobile Value-Added Services (MVAS) in Yemen Mobile Companies |
| title | Improving Mobile Value-Added Services (MVAS) in Yemen Mobile Companies |
| title_full | Improving Mobile Value-Added Services (MVAS) in Yemen Mobile Companies |
| title_fullStr | Improving Mobile Value-Added Services (MVAS) in Yemen Mobile Companies |
| title_full_unstemmed | Improving Mobile Value-Added Services (MVAS) in Yemen Mobile Companies |
| title_short | Improving Mobile Value-Added Services (MVAS) in Yemen Mobile Companies |
| title_sort | improving mobile value added services mvas in yemen mobile companies |
| topic | HD Industries. Land use. Labor QA75 Electronic computers. Computer science |
| url | http://umpir.ump.edu.my/id/eprint/30448/1/Improving%20Mobile%20Value-Added%20Services.pdf |
| work_keys_str_mv | AT hajarmohameda improvingmobilevalueaddedservicesmvasinyemenmobilecompanies AT daingnasiribrahim improvingmobilevalueaddedservicesmvasinyemenmobilecompanies AT mohdridzuandarun improvingmobilevalueaddedservicesmvasinyemenmobilecompanies AT alsharafimohammeda improvingmobilevalueaddedservicesmvasinyemenmobilecompanies |