Improving Mobile Value-Added Services (MVAS) in Yemen Mobile Companies
Mobile Value-Added Services (MVAS) is a general expression for any services added to mobile phone networks other than voice services. However, the difficulty of identifying and promoting the appeal MVAS to the individual customer is vague and often confusing. This empirical study aims to reduce this...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
IJITLS, UAE
2020
|
| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/30448/1/Improving%20Mobile%20Value-Added%20Services.pdf |