Exploring halal tourism tweets on social media
This study explores tweets from Oct 2008 to Oct 2018 related to halal tourism. The tweets were extracted from twitter and underwent various cleaning processes. A total of 33,880 tweets were used for analysis. Analysis intended to (1) identify the topics users tweet about regarding halal tourism, and...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Springer
2021
|
| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/31706/1/Exploring%20halal%20tourism%20tweets%20on%20social%20media.pdf |
| _version_ | 1796994661088231424 |
|---|---|
| author | Ali, Feizollah Mostafa, Mohamed M. Ainin, Sulaiman Zalina, Zakaria Ahmad Firdaus, Zainal Abidin |
| author_facet | Ali, Feizollah Mostafa, Mohamed M. Ainin, Sulaiman Zalina, Zakaria Ahmad Firdaus, Zainal Abidin |
| author_sort | Ali, Feizollah |
| collection | UMP |
| description | This study explores tweets from Oct 2008 to Oct 2018 related to halal tourism. The tweets were extracted from twitter and underwent various cleaning processes. A total of 33,880 tweets were used for analysis. Analysis intended to (1) identify the topics users tweet about regarding halal tourism, and (2) analyze the emotion-based sentiment of the tweets. To identify and analyze the topics, the study used a word list, concordance graphs, semantic network analysis, and topic-modeling approaches. The NRC emotion lexicon was used to examine the sentiment of the tweets. The analysis illustrated that the word “halal” occurred in the highest number of tweets and was primarily associated with the words “food” and “hotel”. It was also observed that non-Muslim countries such as Japan and Thailand appear to be popular as halal tourist destinations. Sentiment analysis found that there were more positive than negative sentiments among the tweets. The findings have shown that halal tourism is a global market and not only restricted to Muslim countries. Thus, industry players should take the opportunity to use social media to their advantage to promote their halal tourism packages as it is an effective method of communication in this decade. |
| first_indexed | 2024-03-06T12:51:00Z |
| format | Article |
| id | UMPir31706 |
| institution | Universiti Malaysia Pahang |
| language | English |
| last_indexed | 2024-03-06T12:51:00Z |
| publishDate | 2021 |
| publisher | Springer |
| record_format | dspace |
| spelling | UMPir317062021-07-26T14:03:44Z http://umpir.ump.edu.my/id/eprint/31706/ Exploring halal tourism tweets on social media Ali, Feizollah Mostafa, Mohamed M. Ainin, Sulaiman Zalina, Zakaria Ahmad Firdaus, Zainal Abidin G Geography (General) QA75 Electronic computers. Computer science This study explores tweets from Oct 2008 to Oct 2018 related to halal tourism. The tweets were extracted from twitter and underwent various cleaning processes. A total of 33,880 tweets were used for analysis. Analysis intended to (1) identify the topics users tweet about regarding halal tourism, and (2) analyze the emotion-based sentiment of the tweets. To identify and analyze the topics, the study used a word list, concordance graphs, semantic network analysis, and topic-modeling approaches. The NRC emotion lexicon was used to examine the sentiment of the tweets. The analysis illustrated that the word “halal” occurred in the highest number of tweets and was primarily associated with the words “food” and “hotel”. It was also observed that non-Muslim countries such as Japan and Thailand appear to be popular as halal tourist destinations. Sentiment analysis found that there were more positive than negative sentiments among the tweets. The findings have shown that halal tourism is a global market and not only restricted to Muslim countries. Thus, industry players should take the opportunity to use social media to their advantage to promote their halal tourism packages as it is an effective method of communication in this decade. Springer 2021-05-22 Article PeerReviewed pdf en cc_by_4 http://umpir.ump.edu.my/id/eprint/31706/1/Exploring%20halal%20tourism%20tweets%20on%20social%20media.pdf Ali, Feizollah and Mostafa, Mohamed M. and Ainin, Sulaiman and Zalina, Zakaria and Ahmad Firdaus, Zainal Abidin (2021) Exploring halal tourism tweets on social media. Journal of Big Data, 8 (1). pp. 1-18. ISSN 2196-1115. (Published) https://doi.org/10.1186/s40537-021-00463-5 https://doi.org/10.1186/s40537-021-00463-5 |
| spellingShingle | G Geography (General) QA75 Electronic computers. Computer science Ali, Feizollah Mostafa, Mohamed M. Ainin, Sulaiman Zalina, Zakaria Ahmad Firdaus, Zainal Abidin Exploring halal tourism tweets on social media |
| title | Exploring halal tourism tweets on social media |
| title_full | Exploring halal tourism tweets on social media |
| title_fullStr | Exploring halal tourism tweets on social media |
| title_full_unstemmed | Exploring halal tourism tweets on social media |
| title_short | Exploring halal tourism tweets on social media |
| title_sort | exploring halal tourism tweets on social media |
| topic | G Geography (General) QA75 Electronic computers. Computer science |
| url | http://umpir.ump.edu.my/id/eprint/31706/1/Exploring%20halal%20tourism%20tweets%20on%20social%20media.pdf |
| work_keys_str_mv | AT alifeizollah exploringhalaltourismtweetsonsocialmedia AT mostafamohamedm exploringhalaltourismtweetsonsocialmedia AT aininsulaiman exploringhalaltourismtweetsonsocialmedia AT zalinazakaria exploringhalaltourismtweetsonsocialmedia AT ahmadfirdauszainalabidin exploringhalaltourismtweetsonsocialmedia |