Social media and SMEs’ performance in developing countries: effects of technological-organizational-environmental factors on the adoption of social media
Increasing globalization and rapid digitization across industries have led to greater international competition. Furthermore, the emergence of new innovation has created both challenges and opportunities for small and medium-sized enterprises (SMEs). SMEs have recently been attracted to social media...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publications Inc.
2022
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/34655/1/Social%20media%20and%20smes%E2%80%99%20performance%20in%20developing%20countries_effects%20of%20technological-organizational-environmental.pdf |