Does consumer behaviour matters? Online advertising evaluation via predictive analytics
With rapid technological progress, the number of Internet users is increasing. This makes it easy for an internet user to access the internet through their computer, laptop, mobile phone, tablet or other media. The internet is becoming a real advancement of online advertising when there is number of...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
GBMR
2023
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/36828/2/Does%20Consumer%20Behaviour%20Matters_FULL.pdf |