Improvement of business performance in small-medium enterprise (SME) : Evidence from a sanitaryware company in Malaysia

The market for sanitaryware in the world was estimated at USD 13.00 billion in 2021, and it is anticipated to expand at a compound annual growth rate (CAGR) of 5.1% over the next five years. Sanitaryware includes items like washbasins, pedestals, and other sanitary equipment like toilets. Typically,...

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Main Authors: Norwazli, Abdul Wahab, Low, Yong Hong
Format: Article
Language:English
Published: Universiti Malaysia Pahang 2023
Subjects:
Online Access:http://umpir.ump.edu.my/id/eprint/37792/1/Improvement%20of%20business%20performance%20in%20small-medium%20enterprise.pdf
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author Norwazli, Abdul Wahab
Low, Yong Hong
author_facet Norwazli, Abdul Wahab
Low, Yong Hong
author_sort Norwazli, Abdul Wahab
collection UMP
description The market for sanitaryware in the world was estimated at USD 13.00 billion in 2021, and it is anticipated to expand at a compound annual growth rate (CAGR) of 5.1% over the next five years. Sanitaryware includes items like washbasins, pedestals, and other sanitary equipment like toilets. Typically, ceramic, pressed metal, and other materials are used to create these products. One of the key factors fuelling the market's expansion globally is the growing awareness of superior sanitaryware items due to different benefits to cleanliness and health. This paper uses the Fishbone diagram technique to identify the potential root causes of fluctuating revenue of a sanitaryware retailer in Malaysia. As a result, the proposed solutions to improve the business performance of the company are proposed using the Business Excellence Model approach. The findings of this research are expected to make important contributions to the sanitaryware industry as it will help the companies to understand the customer behaviours and strategies to improve their business performance. This research also can act as a basic guideline when they want to analyse their business performance using Fishbone diagram method
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spelling UMPir377922023-06-12T03:54:28Z http://umpir.ump.edu.my/id/eprint/37792/ Improvement of business performance in small-medium enterprise (SME) : Evidence from a sanitaryware company in Malaysia Norwazli, Abdul Wahab Low, Yong Hong HF Commerce The market for sanitaryware in the world was estimated at USD 13.00 billion in 2021, and it is anticipated to expand at a compound annual growth rate (CAGR) of 5.1% over the next five years. Sanitaryware includes items like washbasins, pedestals, and other sanitary equipment like toilets. Typically, ceramic, pressed metal, and other materials are used to create these products. One of the key factors fuelling the market's expansion globally is the growing awareness of superior sanitaryware items due to different benefits to cleanliness and health. This paper uses the Fishbone diagram technique to identify the potential root causes of fluctuating revenue of a sanitaryware retailer in Malaysia. As a result, the proposed solutions to improve the business performance of the company are proposed using the Business Excellence Model approach. The findings of this research are expected to make important contributions to the sanitaryware industry as it will help the companies to understand the customer behaviours and strategies to improve their business performance. This research also can act as a basic guideline when they want to analyse their business performance using Fishbone diagram method Universiti Malaysia Pahang 2023-05 Article PeerReviewed pdf en cc_by_4 http://umpir.ump.edu.my/id/eprint/37792/1/Improvement%20of%20business%20performance%20in%20small-medium%20enterprise.pdf Norwazli, Abdul Wahab and Low, Yong Hong (2023) Improvement of business performance in small-medium enterprise (SME) : Evidence from a sanitaryware company in Malaysia. Journal of Governance and Integrity (JGI), 6 (1). pp. 470-482. ISSN 2600-7479. (Published) https://doi.org/10.15282/jgi.6.1.2023.9108 https://doi.org/10.15282/jgi.6.1.2023.9108
spellingShingle HF Commerce
Norwazli, Abdul Wahab
Low, Yong Hong
Improvement of business performance in small-medium enterprise (SME) : Evidence from a sanitaryware company in Malaysia
title Improvement of business performance in small-medium enterprise (SME) : Evidence from a sanitaryware company in Malaysia
title_full Improvement of business performance in small-medium enterprise (SME) : Evidence from a sanitaryware company in Malaysia
title_fullStr Improvement of business performance in small-medium enterprise (SME) : Evidence from a sanitaryware company in Malaysia
title_full_unstemmed Improvement of business performance in small-medium enterprise (SME) : Evidence from a sanitaryware company in Malaysia
title_short Improvement of business performance in small-medium enterprise (SME) : Evidence from a sanitaryware company in Malaysia
title_sort improvement of business performance in small medium enterprise sme evidence from a sanitaryware company in malaysia
topic HF Commerce
url http://umpir.ump.edu.my/id/eprint/37792/1/Improvement%20of%20business%20performance%20in%20small-medium%20enterprise.pdf
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