Market Orientation Of Male And Female Entrepreneurs: A Preliminary Study In Malaysia Halal Food Industry
This paper examines the relationship between market orientation and firm performance for male and female entrepreneurs among small and medium firms in the Malaysia halal food industry. In this preliminary study, results indicate that market orientation had a positive impact on the sales growth of me...
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/3894/1/ftek-2013-ida-market_orientation.pdf |
| _version_ | 1796989756603629568 |
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| author | Ida Rizyani, Tahir Mazita, Mokhtar Noor Azlinna, Azizan Shariman, Mustafa |
| author_facet | Ida Rizyani, Tahir Mazita, Mokhtar Noor Azlinna, Azizan Shariman, Mustafa |
| author_sort | Ida Rizyani, Tahir |
| collection | UMP |
| description | This paper examines the relationship between market orientation and firm performance for male and female entrepreneurs among small and medium firms in the Malaysia halal food industry. In this preliminary study, results indicate that market orientation had a positive impact on the sales growth of men and women-owned firms. The relationship was investigated using Pearson product-moment correlation coefficient. There was a weak, positive correlation between the two variables. An independent samples t-test was conducted to compare the market orientation scores for males and females. There was no significant difference in scores for males and females. |
| first_indexed | 2024-03-06T11:41:49Z |
| format | Conference or Workshop Item |
| id | UMPir3894 |
| institution | Universiti Malaysia Pahang |
| language | English |
| last_indexed | 2024-03-06T11:41:49Z |
| publishDate | 2013 |
| record_format | dspace |
| spelling | UMPir38942022-07-07T03:40:34Z http://umpir.ump.edu.my/id/eprint/3894/ Market Orientation Of Male And Female Entrepreneurs: A Preliminary Study In Malaysia Halal Food Industry Ida Rizyani, Tahir Mazita, Mokhtar Noor Azlinna, Azizan Shariman, Mustafa HD28 Management. Industrial Management This paper examines the relationship between market orientation and firm performance for male and female entrepreneurs among small and medium firms in the Malaysia halal food industry. In this preliminary study, results indicate that market orientation had a positive impact on the sales growth of men and women-owned firms. The relationship was investigated using Pearson product-moment correlation coefficient. There was a weak, positive correlation between the two variables. An independent samples t-test was conducted to compare the market orientation scores for males and females. There was no significant difference in scores for males and females. 2013 Conference or Workshop Item PeerReviewed application/pdf en http://umpir.ump.edu.my/id/eprint/3894/1/ftek-2013-ida-market_orientation.pdf Ida Rizyani, Tahir and Mazita, Mokhtar and Noor Azlinna, Azizan and Shariman, Mustafa (2013) Market Orientation Of Male And Female Entrepreneurs: A Preliminary Study In Malaysia Halal Food Industry. In: International Conference on Management and Business Science (AICMBS 2013) , 5-6 September 2013 , Batu, Indonesia. . (Unpublished) |
| spellingShingle | HD28 Management. Industrial Management Ida Rizyani, Tahir Mazita, Mokhtar Noor Azlinna, Azizan Shariman, Mustafa Market Orientation Of Male And Female Entrepreneurs: A Preliminary Study In Malaysia Halal Food Industry |
| title | Market Orientation Of Male And Female Entrepreneurs: A Preliminary Study In Malaysia Halal Food Industry |
| title_full | Market Orientation Of Male And Female Entrepreneurs: A Preliminary Study In Malaysia Halal Food Industry |
| title_fullStr | Market Orientation Of Male And Female Entrepreneurs: A Preliminary Study In Malaysia Halal Food Industry |
| title_full_unstemmed | Market Orientation Of Male And Female Entrepreneurs: A Preliminary Study In Malaysia Halal Food Industry |
| title_short | Market Orientation Of Male And Female Entrepreneurs: A Preliminary Study In Malaysia Halal Food Industry |
| title_sort | market orientation of male and female entrepreneurs a preliminary study in malaysia halal food industry |
| topic | HD28 Management. Industrial Management |
| url | http://umpir.ump.edu.my/id/eprint/3894/1/ftek-2013-ida-market_orientation.pdf |
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