Market Orientation Of Male And Female Entrepreneurs: A Preliminary Study In Malaysia Halal Food Industry

This paper examines the relationship between market orientation and firm performance for male and female entrepreneurs among small and medium firms in the Malaysia halal food industry. In this preliminary study, results indicate that market orientation had a positive impact on the sales growth of me...

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Detalhes bibliográficos
Principais autores: Ida Rizyani, Tahir, Mazita, Mokhtar, Noor Azlinna, Azizan, Shariman, Mustafa
Formato: Conference or Workshop Item
Idioma:English
Publicado em: 2013
Assuntos:
Acesso em linha:http://umpir.ump.edu.my/id/eprint/3894/1/ftek-2013-ida-market_orientation.pdf