The Influence of Self-Service Experiences on Customer Satisfaction
Successful companies consistently provide higher levels of satisfaction to their customers. This study is to determine the impact of self-service experiences on customer satisfaction. For the purpose of the study, 120 McDonald's customers were selected for a survey. The results showed that bein...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Malaysia Pahang
2023
|
| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/39642/1/The%20Influence%20of%20Self-Service%20Experiences%20on%20Customer%20Satisfaction.pdf |