Unveiling trends in digital tourism research: A bibliometric analysis of co-citation and co-word analysis

Digital tourism has witnessed substantial evolution, shaping the trajectory of tourism research. Employing bibliometric analysis on 1,079 articles from the Web of Science database, this study identifies predominant themes and research trends in digital tourism. Key findings revealed three main co-ci...

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Main Authors: Wider, Walton, Gao, Yuzhen, Chan, Choon Kit, Lin, Jiaming, Li, Jingjing, Tanucan, Jem Cloyd M., Muhammad Ashraf, Fauzi
Format: Article
Language:English
Published: Elsevier 2023
Subjects:
Online Access:http://umpir.ump.edu.my/id/eprint/39807/1/2023_Environmental%20and%20Sustainability%20Indicators_Unveiling%20trends%20in%20digital%20tourism%20research.pdf
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author Wider, Walton
Gao, Yuzhen
Chan, Choon Kit
Lin, Jiaming
Li, Jingjing
Tanucan, Jem Cloyd M.
Muhammad Ashraf, Fauzi
author_facet Wider, Walton
Gao, Yuzhen
Chan, Choon Kit
Lin, Jiaming
Li, Jingjing
Tanucan, Jem Cloyd M.
Muhammad Ashraf, Fauzi
author_sort Wider, Walton
collection UMP
description Digital tourism has witnessed substantial evolution, shaping the trajectory of tourism research. Employing bibliometric analysis on 1,079 articles from the Web of Science database, this study identifies predominant themes and research trends in digital tourism. Key findings revealed three main co-citation clusters: ‘Smart tourism destinations and smart tourists', ‘Evolution and impact of E-tourism on travel behavior’, and ‘Personalized smart tourism experience’. Additionally, co-word analysis showcased prominent themes such as ‘AR-Integrated E-Tourism’, ‘Co-creation of smart tourism destinations in China post-COVID-19′, and ‘AI-driven personalized destination recommender systems in tourism’. The study highlights gaps in digital tourism research, advocating for socio-cultural preservation alongside tech advancements. Co-citation analysis suggests new travel theory directions, while AR's role in sustainable tourism is spotlighted. Practically, AI and Big Data emerge as pivotal in personalized experiences, with co-word analysis aiding industry foresight and emphasizing AI-driven, sustainable strategies. Limitations include reliance on a single database, suggesting future studies to integrate multiple sources and qualitative insights. The study's findings offer a roadmap for academics and practitioners, emphasizing potential avenues in digital tourism, especially in the context of sustainable and responsible practices.
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spelling UMPir398072024-01-10T00:36:20Z http://umpir.ump.edu.my/id/eprint/39807/ Unveiling trends in digital tourism research: A bibliometric analysis of co-citation and co-word analysis Wider, Walton Gao, Yuzhen Chan, Choon Kit Lin, Jiaming Li, Jingjing Tanucan, Jem Cloyd M. Muhammad Ashraf, Fauzi HD28 Management. Industrial Management Z665 Library Science. Information Science Digital tourism has witnessed substantial evolution, shaping the trajectory of tourism research. Employing bibliometric analysis on 1,079 articles from the Web of Science database, this study identifies predominant themes and research trends in digital tourism. Key findings revealed three main co-citation clusters: ‘Smart tourism destinations and smart tourists', ‘Evolution and impact of E-tourism on travel behavior’, and ‘Personalized smart tourism experience’. Additionally, co-word analysis showcased prominent themes such as ‘AR-Integrated E-Tourism’, ‘Co-creation of smart tourism destinations in China post-COVID-19′, and ‘AI-driven personalized destination recommender systems in tourism’. The study highlights gaps in digital tourism research, advocating for socio-cultural preservation alongside tech advancements. Co-citation analysis suggests new travel theory directions, while AR's role in sustainable tourism is spotlighted. Practically, AI and Big Data emerge as pivotal in personalized experiences, with co-word analysis aiding industry foresight and emphasizing AI-driven, sustainable strategies. Limitations include reliance on a single database, suggesting future studies to integrate multiple sources and qualitative insights. The study's findings offer a roadmap for academics and practitioners, emphasizing potential avenues in digital tourism, especially in the context of sustainable and responsible practices. Elsevier 2023-12 Article PeerReviewed pdf en cc_by_nc_nd_4 http://umpir.ump.edu.my/id/eprint/39807/1/2023_Environmental%20and%20Sustainability%20Indicators_Unveiling%20trends%20in%20digital%20tourism%20research.pdf Wider, Walton and Gao, Yuzhen and Chan, Choon Kit and Lin, Jiaming and Li, Jingjing and Tanucan, Jem Cloyd M. and Muhammad Ashraf, Fauzi (2023) Unveiling trends in digital tourism research: A bibliometric analysis of co-citation and co-word analysis. Environmental and Sustainability Indicators, 20 (100308). ISSN 2665-9727. (Published) https://doi.org/10.1016/j.indic.2023.100308 10.1016/j.indic.2023.100308
spellingShingle HD28 Management. Industrial Management
Z665 Library Science. Information Science
Wider, Walton
Gao, Yuzhen
Chan, Choon Kit
Lin, Jiaming
Li, Jingjing
Tanucan, Jem Cloyd M.
Muhammad Ashraf, Fauzi
Unveiling trends in digital tourism research: A bibliometric analysis of co-citation and co-word analysis
title Unveiling trends in digital tourism research: A bibliometric analysis of co-citation and co-word analysis
title_full Unveiling trends in digital tourism research: A bibliometric analysis of co-citation and co-word analysis
title_fullStr Unveiling trends in digital tourism research: A bibliometric analysis of co-citation and co-word analysis
title_full_unstemmed Unveiling trends in digital tourism research: A bibliometric analysis of co-citation and co-word analysis
title_short Unveiling trends in digital tourism research: A bibliometric analysis of co-citation and co-word analysis
title_sort unveiling trends in digital tourism research a bibliometric analysis of co citation and co word analysis
topic HD28 Management. Industrial Management
Z665 Library Science. Information Science
url http://umpir.ump.edu.my/id/eprint/39807/1/2023_Environmental%20and%20Sustainability%20Indicators_Unveiling%20trends%20in%20digital%20tourism%20research.pdf
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