Sustainable development of islamic banks by creating islamic branding: Challenges, importance, and strategies of islamic branding
This article delves into sustainable growth strategies for Islamic banks, focusing on expanding and developing Islamic branding. Overcoming challenges and outlining an essential strategy, the research, conducted using the PRISMA model, reviews articles from various academic databases. The findings e...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
International Information and Engineering Technology Association
2024
|
| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/41315/1/Sustainable%20development%20of%20islamic%20banks%20by%20creating%20islamic%20branding.pdf |
| _version_ | 1825815660932890624 |
|---|---|
| author | Andespa, Roni Yeni, Yulia Hendri Fernando, Yudi Sari, Dessy Kurnia |
| author_facet | Andespa, Roni Yeni, Yulia Hendri Fernando, Yudi Sari, Dessy Kurnia |
| author_sort | Andespa, Roni |
| collection | UMP |
| description | This article delves into sustainable growth strategies for Islamic banks, focusing on expanding and developing Islamic branding. Overcoming challenges and outlining an essential strategy, the research, conducted using the PRISMA model, reviews articles from various academic databases. The findings emphasize Sharia compliance as a critical strategy for sustainable development, ensuring strict adherence to Islamic principles in all financial products and services. This approach builds trust within the Muslim community, distinguishing Islamic banks from conventional institutions and establishing a foundation rooted in commitment to Islamic values. The research underscores the ethical principles of Islamic banking, emphasizing risk-sharing and social justice, and highlights the significance of Islamic branding in reinforcing moral foundations and attracting ethically conscious customers. The study highlights how effective branding enhances trust, facilitating financial inclusion and social responsibility. It implies a need for regulatory frameworks supporting standardized Islamic branding, consumer education, and incentives for ethical practices, positioning Islamic banking as a valuable contributor to the financial landscape. |
| first_indexed | 2024-09-25T03:49:35Z |
| format | Article |
| id | UMPir41315 |
| institution | Universiti Malaysia Pahang |
| language | English |
| last_indexed | 2024-09-25T03:49:35Z |
| publishDate | 2024 |
| publisher | International Information and Engineering Technology Association |
| record_format | dspace |
| spelling | UMPir413152024-05-27T04:23:37Z http://umpir.ump.edu.my/id/eprint/41315/ Sustainable development of islamic banks by creating islamic branding: Challenges, importance, and strategies of islamic branding Andespa, Roni Yeni, Yulia Hendri Fernando, Yudi Sari, Dessy Kurnia HD28 Management. Industrial Management T Technology (General) This article delves into sustainable growth strategies for Islamic banks, focusing on expanding and developing Islamic branding. Overcoming challenges and outlining an essential strategy, the research, conducted using the PRISMA model, reviews articles from various academic databases. The findings emphasize Sharia compliance as a critical strategy for sustainable development, ensuring strict adherence to Islamic principles in all financial products and services. This approach builds trust within the Muslim community, distinguishing Islamic banks from conventional institutions and establishing a foundation rooted in commitment to Islamic values. The research underscores the ethical principles of Islamic banking, emphasizing risk-sharing and social justice, and highlights the significance of Islamic branding in reinforcing moral foundations and attracting ethically conscious customers. The study highlights how effective branding enhances trust, facilitating financial inclusion and social responsibility. It implies a need for regulatory frameworks supporting standardized Islamic branding, consumer education, and incentives for ethical practices, positioning Islamic banking as a valuable contributor to the financial landscape. International Information and Engineering Technology Association 2024-02 Article PeerReviewed pdf en cc_by_4 http://umpir.ump.edu.my/id/eprint/41315/1/Sustainable%20development%20of%20islamic%20banks%20by%20creating%20islamic%20branding.pdf Andespa, Roni and Yeni, Yulia Hendri and Fernando, Yudi and Sari, Dessy Kurnia (2024) Sustainable development of islamic banks by creating islamic branding: Challenges, importance, and strategies of islamic branding. International Journal of Sustainable Development and Planning, 19 (2). pp. 637-650. ISSN 1743-7601. (Published) https://doi.org/10.18280/ijsdp.190221 https://doi.org/10.18280/ijsdp.190221 |
| spellingShingle | HD28 Management. Industrial Management T Technology (General) Andespa, Roni Yeni, Yulia Hendri Fernando, Yudi Sari, Dessy Kurnia Sustainable development of islamic banks by creating islamic branding: Challenges, importance, and strategies of islamic branding |
| title | Sustainable development of islamic banks by creating islamic branding: Challenges, importance, and strategies of islamic branding |
| title_full | Sustainable development of islamic banks by creating islamic branding: Challenges, importance, and strategies of islamic branding |
| title_fullStr | Sustainable development of islamic banks by creating islamic branding: Challenges, importance, and strategies of islamic branding |
| title_full_unstemmed | Sustainable development of islamic banks by creating islamic branding: Challenges, importance, and strategies of islamic branding |
| title_short | Sustainable development of islamic banks by creating islamic branding: Challenges, importance, and strategies of islamic branding |
| title_sort | sustainable development of islamic banks by creating islamic branding challenges importance and strategies of islamic branding |
| topic | HD28 Management. Industrial Management T Technology (General) |
| url | http://umpir.ump.edu.my/id/eprint/41315/1/Sustainable%20development%20of%20islamic%20banks%20by%20creating%20islamic%20branding.pdf |
| work_keys_str_mv | AT andesparoni sustainabledevelopmentofislamicbanksbycreatingislamicbrandingchallengesimportanceandstrategiesofislamicbranding AT yeniyuliahendri sustainabledevelopmentofislamicbanksbycreatingislamicbrandingchallengesimportanceandstrategiesofislamicbranding AT fernandoyudi sustainabledevelopmentofislamicbanksbycreatingislamicbrandingchallengesimportanceandstrategiesofislamicbranding AT saridessykurnia sustainabledevelopmentofislamicbanksbycreatingislamicbrandingchallengesimportanceandstrategiesofislamicbranding |