TikTok-social media marketing practices and digital branding
With the advancement of technology and the massive use of social media, many companies are looking at social media sites as their new way of promotion, one of which is the TikTok application. TikTok is one of the social media that provides opportunities for companies to build brands and promote thei...
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| Format: | Conference or Workshop Item |
| Language: | English English |
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Institute of Electrical and Electronics Engineers Inc.
2024
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| Online Access: | http://umpir.ump.edu.my/id/eprint/41808/1/TikTok-social%20media%20marketing%20practices%20and%20digital%20branding.pdf http://umpir.ump.edu.my/id/eprint/41808/2/TikTok-social%20media%20marketing%20practices%20and%20digital%20branding_abs.pdf |
| _version_ | 1825815759993962496 |
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| author | Sabrina, Ade Josephin Fernando, Yudi Mergeresa, Fineke Ikhsan, Ridho Bramulya Sari Wahyuni-Td, Ika Fernando, Erick |
| author_facet | Sabrina, Ade Josephin Fernando, Yudi Mergeresa, Fineke Ikhsan, Ridho Bramulya Sari Wahyuni-Td, Ika Fernando, Erick |
| author_sort | Sabrina, Ade Josephin |
| collection | UMP |
| description | With the advancement of technology and the massive use of social media, many companies are looking at social media sites as their new way of promotion, one of which is the TikTok application. TikTok is one of the social media that provides opportunities for companies to build brands and promote their products or services by creating content that can attract, connect, and share information with customers. Therefore, this study aims to develop a theoretical mediation of TikTok's social media marketing practices and digital branding. Researchers have collected data obtained from questionnaires distributed online in the form of Google Forms to 170 user TikTok. This study found that TikTok's social media marketing practices and accessibility significantly and positively impact content sharing and digital branding. This research is expected to add and develop insights, information, thoughts, and knowledge for entrepreneurs in marketing through social media. |
| first_indexed | 2024-09-25T03:51:06Z |
| format | Conference or Workshop Item |
| id | UMPir41808 |
| institution | Universiti Malaysia Pahang |
| language | English English |
| last_indexed | 2024-09-25T03:51:06Z |
| publishDate | 2024 |
| publisher | Institute of Electrical and Electronics Engineers Inc. |
| record_format | dspace |
| spelling | UMPir418082024-08-30T00:07:06Z http://umpir.ump.edu.my/id/eprint/41808/ TikTok-social media marketing practices and digital branding Sabrina, Ade Josephin Fernando, Yudi Mergeresa, Fineke Ikhsan, Ridho Bramulya Sari Wahyuni-Td, Ika Fernando, Erick HD28 Management. Industrial Management T Technology (General) With the advancement of technology and the massive use of social media, many companies are looking at social media sites as their new way of promotion, one of which is the TikTok application. TikTok is one of the social media that provides opportunities for companies to build brands and promote their products or services by creating content that can attract, connect, and share information with customers. Therefore, this study aims to develop a theoretical mediation of TikTok's social media marketing practices and digital branding. Researchers have collected data obtained from questionnaires distributed online in the form of Google Forms to 170 user TikTok. This study found that TikTok's social media marketing practices and accessibility significantly and positively impact content sharing and digital branding. This research is expected to add and develop insights, information, thoughts, and knowledge for entrepreneurs in marketing through social media. Institute of Electrical and Electronics Engineers Inc. 2024 Conference or Workshop Item PeerReviewed pdf en http://umpir.ump.edu.my/id/eprint/41808/1/TikTok-social%20media%20marketing%20practices%20and%20digital%20branding.pdf pdf en http://umpir.ump.edu.my/id/eprint/41808/2/TikTok-social%20media%20marketing%20practices%20and%20digital%20branding_abs.pdf Sabrina, Ade Josephin and Fernando, Yudi and Mergeresa, Fineke and Ikhsan, Ridho Bramulya and Sari Wahyuni-Td, Ika and Fernando, Erick (2024) TikTok-social media marketing practices and digital branding. In: 2024 IEEE International Conference on Interdisciplinary Approaches in Technology and Management for Social Innovation, IATMSI 2024. 2nd IEEE International Conference on Interdisciplinary Approaches in Technology and Management for Social Innovation, IATMSI 2024 , 14-16 March 2024 , Gwalior. pp. 1-5.. ISBN 979-835036052-3 (Published) https://doi.org/10.1109/IATMSI60426.2024.10502497 |
| spellingShingle | HD28 Management. Industrial Management T Technology (General) Sabrina, Ade Josephin Fernando, Yudi Mergeresa, Fineke Ikhsan, Ridho Bramulya Sari Wahyuni-Td, Ika Fernando, Erick TikTok-social media marketing practices and digital branding |
| title | TikTok-social media marketing practices and digital branding |
| title_full | TikTok-social media marketing practices and digital branding |
| title_fullStr | TikTok-social media marketing practices and digital branding |
| title_full_unstemmed | TikTok-social media marketing practices and digital branding |
| title_short | TikTok-social media marketing practices and digital branding |
| title_sort | tiktok social media marketing practices and digital branding |
| topic | HD28 Management. Industrial Management T Technology (General) |
| url | http://umpir.ump.edu.my/id/eprint/41808/1/TikTok-social%20media%20marketing%20practices%20and%20digital%20branding.pdf http://umpir.ump.edu.my/id/eprint/41808/2/TikTok-social%20media%20marketing%20practices%20and%20digital%20branding_abs.pdf |
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