Incorporating multiple linear regression in analysing factors influencing consumers purchase intention for online shopping in Malaysia
Online shopping has become a popular method of purchasing goods and services, offering consumers the convenience of shopping from anywhere at any time, especially after the COVID-19 pandemic. Understanding the factors influencing purchase intention in an online shopping context is crucial for busine...
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| Format: | Article |
| Language: | English |
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Semarak Ilmu Publishing
2025
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/42124/1/Incorporating%20multiple%20linear%20regression%20in%20analysing%20factors%20influencing.pdf |