Investigating factors affecting fans’ intention to attend anime events: Conceptual
This study proposes a conceptual framework to investigate the factors influencing anime fans' intention to attend anime events. As the popularity of Japanese animation (anime) proliferates globally, anime events have emerged as a distinct tourism market segment. However, academic research on an...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
AMH International
2024
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/42199/1/Investigating%20Factors%20Affecting%20Fans%20Intention%20to%20Attend%20Anime%20Events.pdf |