Mapping the doctoral students’ experiences: A customer journey analysis
Customer experience research predominantly anchors the customer journey on a specific offering, implying an inherently customer-centric perspective. To address calls for a more goal-oriented approach, this study aims to develop an educational institutional view of customer journeys from the perspect...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Malque Publishing
2024
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/43224/1/e2025156%20%281%29.pdf |