Information Commerce (i-Commerce) Usage and Purchase Decisions Among University Students During COVID-19

Information Commerce (i-Commerce) Usage and Purchase Decisions Among University Students During COVID-19

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Purpose – The purpose of this paper is to examine the relationship between information commerce usage and purchase decisions made by university students during the COVID-19 pandemic. Design/Methodology/Approach – Survey questionnaires were distributed to students at public and private universities...

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Bibliographic Details
Main Authors: Norzaidi Mohd Daud, Raja Nur Hannah Fatimah Raja Mohd Hashimb, Anis Irdina Yang Asri, Nurul Haslinda Mohd Azmaruza, Syed Amir Zakir Syed Azizi
Format: Article
Language:English
Published: Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) 2023-01-01
Series:Tržište
Subjects:
information commerce usage
purchase intention
purchase decision
COVID-19
university students
Online Access:https://hrcak.srce.hr/file/437963

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