Factors influencing weekend travel destination choice: A study in Ho Chi Minh city, Vietnam

Nowadays, weekend travel is gradually gaining people's attention due to societal impacts, with the desire to improve health, relax, rest, and entertain after days of exhausting work. Therefore, the development of weekend travel is a strategy of interest to managers and leaders, leading...

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Main Authors: To Ngoc Thinh, Bui Phuong Linh, Tran Tuan Anh, Nguyen Thi Kim Oanh, Nguyen Duc Duong, Ngac Thi Phuong Mai
Format: Article
Language:English
Published: Growing Science 2024-01-01
Series:International Journal of Data and Network Science
Online Access:http://www.growingscience.com/ijds/Vol8/ijdns_2023_185.pdf
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author To Ngoc Thinh
Bui Phuong Linh
Tran Tuan Anh
Nguyen Thi Kim Oanh
Nguyen Duc Duong
Ngac Thi Phuong Mai
author_facet To Ngoc Thinh
Bui Phuong Linh
Tran Tuan Anh
Nguyen Thi Kim Oanh
Nguyen Duc Duong
Ngac Thi Phuong Mai
author_sort To Ngoc Thinh
collection DOAJ
description Nowadays, weekend travel is gradually gaining people's attention due to societal impacts, with the desire to improve health, relax, rest, and entertain after days of exhausting work. Therefore, the development of weekend travel is a strategy of interest to managers and leaders, leading to intense competition among destinations. Although it has been long established worldwide, weekend travel in Vietnam has only recently gained popularity, primarily among young people. Therefore, researching the factors influencing the decision to choose weekend travel destinations is significant in developing strategies for this type of tourism. The research results show that the choice of weekend travel destinations by Ho Chi Minh City tourists is driven by various internal and external factors. Among them, internal motivations, income, convenience in the trip, the image of the destination, etc., are factors rated highly by tourists. There are significant differences in some internal and external factors according to age groups. Model testing and research hypotheses indicate that 66.4% of destination choices are influenced by the proposed factors in the model. Among them, the destination image has the most significant impact, followed by income, internal motivations, and distance. The remaining factors in the model have low or no impact on the satisfaction and commitment to return to weekend travel destinations for Ho Chi Minh City tourists.
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spelling doaj.art-0026ccc9b8814eee89ef4cf2df7672012023-10-30T03:55:34ZengGrowing ScienceInternational Journal of Data and Network Science2561-81482561-81562024-01-018115116610.5267/j.ijdns.2023.10.008Factors influencing weekend travel destination choice: A study in Ho Chi Minh city, VietnamTo Ngoc Thinh Bui Phuong LinhTran Tuan AnhNguyen Thi Kim OanhNguyen Duc Duong Ngac Thi Phuong Mai Nowadays, weekend travel is gradually gaining people's attention due to societal impacts, with the desire to improve health, relax, rest, and entertain after days of exhausting work. Therefore, the development of weekend travel is a strategy of interest to managers and leaders, leading to intense competition among destinations. Although it has been long established worldwide, weekend travel in Vietnam has only recently gained popularity, primarily among young people. Therefore, researching the factors influencing the decision to choose weekend travel destinations is significant in developing strategies for this type of tourism. The research results show that the choice of weekend travel destinations by Ho Chi Minh City tourists is driven by various internal and external factors. Among them, internal motivations, income, convenience in the trip, the image of the destination, etc., are factors rated highly by tourists. There are significant differences in some internal and external factors according to age groups. Model testing and research hypotheses indicate that 66.4% of destination choices are influenced by the proposed factors in the model. Among them, the destination image has the most significant impact, followed by income, internal motivations, and distance. The remaining factors in the model have low or no impact on the satisfaction and commitment to return to weekend travel destinations for Ho Chi Minh City tourists.http://www.growingscience.com/ijds/Vol8/ijdns_2023_185.pdf
spellingShingle To Ngoc Thinh
Bui Phuong Linh
Tran Tuan Anh
Nguyen Thi Kim Oanh
Nguyen Duc Duong
Ngac Thi Phuong Mai
Factors influencing weekend travel destination choice: A study in Ho Chi Minh city, Vietnam
International Journal of Data and Network Science
title Factors influencing weekend travel destination choice: A study in Ho Chi Minh city, Vietnam
title_full Factors influencing weekend travel destination choice: A study in Ho Chi Minh city, Vietnam
title_fullStr Factors influencing weekend travel destination choice: A study in Ho Chi Minh city, Vietnam
title_full_unstemmed Factors influencing weekend travel destination choice: A study in Ho Chi Minh city, Vietnam
title_short Factors influencing weekend travel destination choice: A study in Ho Chi Minh city, Vietnam
title_sort factors influencing weekend travel destination choice a study in ho chi minh city vietnam
url http://www.growingscience.com/ijds/Vol8/ijdns_2023_185.pdf
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