Seafood Choice and Consumption Behavior: Assessing the Willingness to Pay for an Edible Sea Urchin
Consumers’ behavior towards sea urchin and preferences towards their origin certification and place of consumption may condition their market. In this context, the aim of this research was to elicit the preferences and perceptions of Italian sea urchin dishes using a discrete choice experiment (DCE)...
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| Format: | Article |
| Language: | English |
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MDPI AG
2023-01-01
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| Series: | Foods |
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| Online Access: | https://www.mdpi.com/2304-8158/12/2/418 |
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| author | Alessandro Petrontino Fabio Madau Michel Frem Vincenzo Fucilli Rossella Bianchi Adele Annarita Campobasso Pietro Pulina Francesco Bozzo |
| author_facet | Alessandro Petrontino Fabio Madau Michel Frem Vincenzo Fucilli Rossella Bianchi Adele Annarita Campobasso Pietro Pulina Francesco Bozzo |
| author_sort | Alessandro Petrontino |
| collection | DOAJ |
| description | Consumers’ behavior towards sea urchin and preferences towards their origin certification and place of consumption may condition their market. In this context, the aim of this research was to elicit the preferences and perceptions of Italian sea urchin dishes using a discrete choice experiment (DCE) approach. A field survey of 453 respondents in Apulia (southern Italy) was conducted for this purpose. The DCE revealed that the origin certification of sea urchin provided Apulia’s consumers a high utility with a great pleasurable service in restaurants in which this species was served as a principal dish or seasoned with pasta or pizza. The DCE also showed that the consumption utility of sea urchin was related to a greater influence by place of purchase, place of consumption, technique of conservation, appearance, quality label, fishing zone, low price, male buyer, and, finally, medium and high incomes. Furthermore, Apulian consumers were willing to pay EUR 10.53/dish as an overall average for safe and certified sea urchin consumption. Given this, this research may promote the creation of a local sea urchin brand through the adoption of a market policy and a particular regulation related to the certification of origin, enhancing the competitiveness of this marine heritage species. |
| first_indexed | 2024-03-09T12:41:27Z |
| format | Article |
| id | doaj.art-002c1945d45e4ed8a55616b85ee8ca43 |
| institution | Directory Open Access Journal |
| issn | 2304-8158 |
| language | English |
| last_indexed | 2024-03-09T12:41:27Z |
| publishDate | 2023-01-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Foods |
| spelling | doaj.art-002c1945d45e4ed8a55616b85ee8ca432023-11-30T22:17:14ZengMDPI AGFoods2304-81582023-01-0112241810.3390/foods12020418Seafood Choice and Consumption Behavior: Assessing the Willingness to Pay for an Edible Sea UrchinAlessandro Petrontino0Fabio Madau1Michel Frem2Vincenzo Fucilli3Rossella Bianchi4Adele Annarita Campobasso5Pietro Pulina6Francesco Bozzo7Department of Soil, Plant and Food Sciences, University of Bari Aldo Moro, Via Amendola 165/A, 70126 Bari, ItalyDepartment of Agricultural Sciences, University of Sassari, Viale Italia, 39A, 07100 Sassari, ItalyDepartment of Soil, Plant and Food Sciences, University of Bari Aldo Moro, Via Amendola 165/A, 70126 Bari, ItalyDepartment of Soil, Plant and Food Sciences, University of Bari Aldo Moro, Via Amendola 165/A, 70126 Bari, ItalySinagri s.r.l., Spin Off of the University of Bari-Aldo Moro, Via Amendola 165/A, 70126 Bari, ItalySinagri s.r.l., Spin Off of the University of Bari-Aldo Moro, Via Amendola 165/A, 70126 Bari, ItalyDepartment of Agricultural Sciences, University of Sassari, Viale Italia, 39A, 07100 Sassari, ItalyDepartment of Soil, Plant and Food Sciences, University of Bari Aldo Moro, Via Amendola 165/A, 70126 Bari, ItalyConsumers’ behavior towards sea urchin and preferences towards their origin certification and place of consumption may condition their market. In this context, the aim of this research was to elicit the preferences and perceptions of Italian sea urchin dishes using a discrete choice experiment (DCE) approach. A field survey of 453 respondents in Apulia (southern Italy) was conducted for this purpose. The DCE revealed that the origin certification of sea urchin provided Apulia’s consumers a high utility with a great pleasurable service in restaurants in which this species was served as a principal dish or seasoned with pasta or pizza. The DCE also showed that the consumption utility of sea urchin was related to a greater influence by place of purchase, place of consumption, technique of conservation, appearance, quality label, fishing zone, low price, male buyer, and, finally, medium and high incomes. Furthermore, Apulian consumers were willing to pay EUR 10.53/dish as an overall average for safe and certified sea urchin consumption. Given this, this research may promote the creation of a local sea urchin brand through the adoption of a market policy and a particular regulation related to the certification of origin, enhancing the competitiveness of this marine heritage species.https://www.mdpi.com/2304-8158/12/2/418choice experiment<i>Paracentrotus lividus</i>seafoodsea urchins consumption |
| spellingShingle | Alessandro Petrontino Fabio Madau Michel Frem Vincenzo Fucilli Rossella Bianchi Adele Annarita Campobasso Pietro Pulina Francesco Bozzo Seafood Choice and Consumption Behavior: Assessing the Willingness to Pay for an Edible Sea Urchin Foods choice experiment <i>Paracentrotus lividus</i> seafood sea urchins consumption |
| title | Seafood Choice and Consumption Behavior: Assessing the Willingness to Pay for an Edible Sea Urchin |
| title_full | Seafood Choice and Consumption Behavior: Assessing the Willingness to Pay for an Edible Sea Urchin |
| title_fullStr | Seafood Choice and Consumption Behavior: Assessing the Willingness to Pay for an Edible Sea Urchin |
| title_full_unstemmed | Seafood Choice and Consumption Behavior: Assessing the Willingness to Pay for an Edible Sea Urchin |
| title_short | Seafood Choice and Consumption Behavior: Assessing the Willingness to Pay for an Edible Sea Urchin |
| title_sort | seafood choice and consumption behavior assessing the willingness to pay for an edible sea urchin |
| topic | choice experiment <i>Paracentrotus lividus</i> seafood sea urchins consumption |
| url | https://www.mdpi.com/2304-8158/12/2/418 |
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