The Influence of Brand Ambassador and Social Media Marketing on Purchase Intention Through Brand Image (Study on Consumers " Sang Dewa Snack")

The Influence of Brand Ambassador and Social Media Marketing on Purchase Intention Through Brand Image (Study on Consumers " Sang Dewa Snack")

Brand ambassadors and social media marketing are effective marketing strategies in promotions to encourage purchases. This study aims to determine the direct and indirect effect of brand ambassadors and social media marketing on purchase intention through the brand image of Sang Dewa consumers. Thi...

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Bibliographic Details
Main Authors: Valma Putri Sabella, Agus Hermawan, Titis Shinta Dhewi
Format: Article
Language:English
Published: CV. AFDIFAL MAJU BERKAH 2022-08-01
Series:International Journal of Humanities Education and Social Sciences
Subjects:
Brand Ambassador, Social Media Marketing, Purchase Intention, Brand Image
Online Access:https://ijhess.com/index.php/ijhess/article/view/217

Internet

https://ijhess.com/index.php/ijhess/article/view/217

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