Emergence of online communities: Empirical evidence and theory.

Online communities, which have become an integral part of the day-to-day life of people and organizations, exhibit much diversity in both size and activity level; some communities grow to a massive scale and thrive, whereas others remain small, and even wither. In spite of the important role of thes...

Full description

Bibliographic Details
Main Authors: Yaniv Dover, Guy Kelman
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2018-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0205167
_version_ 1819142791493582848
author Yaniv Dover
Guy Kelman
author_facet Yaniv Dover
Guy Kelman
author_sort Yaniv Dover
collection DOAJ
description Online communities, which have become an integral part of the day-to-day life of people and organizations, exhibit much diversity in both size and activity level; some communities grow to a massive scale and thrive, whereas others remain small, and even wither. In spite of the important role of these proliferating communities, there is limited empirical evidence that identifies the dominant factors underlying their dynamics. Using data collected from seven large online platforms, we observe a relationship between online community size and its activity which generally repeats itself across platforms: First, in most platforms, three distinct activity regimes exist-one of low-activity and two of high-activity. Further, we find a sharp activity phase transition at a critical community size that marks the shift between the first and the second regime in six out of the seven online platforms. Essentially, we argue that it is around this critical size that sustainable interactive communities emerge. The third activity regime occurs above a higher characteristic size in which community activity reaches and remains at a constant and higher level. We find that there is variance in the steepness of the slope of the second regime, that leads to the third regime of saturation, but that the third regime is exhibited in six of the seven online platforms. We propose that the sharp activity phase transition and the regime structure stem from the branching property of online interactions.
first_indexed 2024-12-22T12:15:58Z
format Article
id doaj.art-004b1981f3884b2e8c3e5193f9b5d043
institution Directory Open Access Journal
issn 1932-6203
language English
last_indexed 2024-12-22T12:15:58Z
publishDate 2018-01-01
publisher Public Library of Science (PLoS)
record_format Article
series PLoS ONE
spelling doaj.art-004b1981f3884b2e8c3e5193f9b5d0432022-12-21T18:26:07ZengPublic Library of Science (PLoS)PLoS ONE1932-62032018-01-011311e020516710.1371/journal.pone.0205167Emergence of online communities: Empirical evidence and theory.Yaniv DoverGuy KelmanOnline communities, which have become an integral part of the day-to-day life of people and organizations, exhibit much diversity in both size and activity level; some communities grow to a massive scale and thrive, whereas others remain small, and even wither. In spite of the important role of these proliferating communities, there is limited empirical evidence that identifies the dominant factors underlying their dynamics. Using data collected from seven large online platforms, we observe a relationship between online community size and its activity which generally repeats itself across platforms: First, in most platforms, three distinct activity regimes exist-one of low-activity and two of high-activity. Further, we find a sharp activity phase transition at a critical community size that marks the shift between the first and the second regime in six out of the seven online platforms. Essentially, we argue that it is around this critical size that sustainable interactive communities emerge. The third activity regime occurs above a higher characteristic size in which community activity reaches and remains at a constant and higher level. We find that there is variance in the steepness of the slope of the second regime, that leads to the third regime of saturation, but that the third regime is exhibited in six of the seven online platforms. We propose that the sharp activity phase transition and the regime structure stem from the branching property of online interactions.https://doi.org/10.1371/journal.pone.0205167
spellingShingle Yaniv Dover
Guy Kelman
Emergence of online communities: Empirical evidence and theory.
PLoS ONE
title Emergence of online communities: Empirical evidence and theory.
title_full Emergence of online communities: Empirical evidence and theory.
title_fullStr Emergence of online communities: Empirical evidence and theory.
title_full_unstemmed Emergence of online communities: Empirical evidence and theory.
title_short Emergence of online communities: Empirical evidence and theory.
title_sort emergence of online communities empirical evidence and theory
url https://doi.org/10.1371/journal.pone.0205167
work_keys_str_mv AT yanivdover emergenceofonlinecommunitiesempiricalevidenceandtheory
AT guykelman emergenceofonlinecommunitiesempiricalevidenceandtheory