Book review: Kotler, P.: "Kotler o marketingu: kako stvoriti, osvojiti i gospodariti tržištima"
Main Author: | |
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Format: | Article |
Language: | English |
Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2007-07-01
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Series: | Tržište |
Online Access: | http://hrcak.srce.hr/file/33673 |
_version_ | 1818509646694973440 |
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author | Mario Pepur |
author_facet | Mario Pepur |
author_sort | Mario Pepur |
collection | DOAJ |
first_indexed | 2024-12-10T22:48:15Z |
format | Article |
id | doaj.art-0053190a368444b1b075b6f8c761cd42 |
institution | Directory Open Access Journal |
issn | 0353-4790 |
language | English |
last_indexed | 2024-12-10T22:48:15Z |
publishDate | 2007-07-01 |
publisher | Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) |
record_format | Article |
series | Tržište |
spelling | doaj.art-0053190a368444b1b075b6f8c761cd422022-12-22T01:30:30ZengFaculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)Tržište0353-47902007-07-01191137140Book review: Kotler, P.: "Kotler o marketingu: kako stvoriti, osvojiti i gospodariti tržištima"Mario Pepurhttp://hrcak.srce.hr/file/33673 |
spellingShingle | Mario Pepur Book review: Kotler, P.: "Kotler o marketingu: kako stvoriti, osvojiti i gospodariti tržištima" Tržište |
title | Book review: Kotler, P.: "Kotler o marketingu: kako stvoriti, osvojiti i gospodariti tržištima" |
title_full | Book review: Kotler, P.: "Kotler o marketingu: kako stvoriti, osvojiti i gospodariti tržištima" |
title_fullStr | Book review: Kotler, P.: "Kotler o marketingu: kako stvoriti, osvojiti i gospodariti tržištima" |
title_full_unstemmed | Book review: Kotler, P.: "Kotler o marketingu: kako stvoriti, osvojiti i gospodariti tržištima" |
title_short | Book review: Kotler, P.: "Kotler o marketingu: kako stvoriti, osvojiti i gospodariti tržištima" |
title_sort | book review kotler p kotler o marketingu kako stvoriti osvojiti i gospodariti trzistima |
url | http://hrcak.srce.hr/file/33673 |
work_keys_str_mv | AT mariopepur bookreviewkotlerpkotleromarketingukakostvoritiosvojitiigospodarititrzistima |