An extended research of crossmodal correspondence between color and sound in psychology and cognitive ergonomics

Based on the existing research on sound symbolism and crossmodal correspondence, this study proposed an extended research on cross-modal correspondence between various sound attributes and color properties in a group of non-synesthetes. In Experiment 1, we assessed the associations between each prop...

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Main Authors: Xiuwen Sun, Xiaoling Li, Lingyu Ji, Feng Han, Huifen Wang, Yang Liu, Yao Chen, Zhiyuan Lou, Zhuoyun Li
Format: Article
Language:English
Published: PeerJ Inc. 2018-03-01
Series:PeerJ
Subjects:
Online Access:https://peerj.com/articles/4443.pdf
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author Xiuwen Sun
Xiaoling Li
Lingyu Ji
Feng Han
Huifen Wang
Yang Liu
Yao Chen
Zhiyuan Lou
Zhuoyun Li
author_facet Xiuwen Sun
Xiaoling Li
Lingyu Ji
Feng Han
Huifen Wang
Yang Liu
Yao Chen
Zhiyuan Lou
Zhuoyun Li
author_sort Xiuwen Sun
collection DOAJ
description Based on the existing research on sound symbolism and crossmodal correspondence, this study proposed an extended research on cross-modal correspondence between various sound attributes and color properties in a group of non-synesthetes. In Experiment 1, we assessed the associations between each property of sounds and colors. Twenty sounds with five auditory properties (pitch, roughness, sharpness, tempo and discontinuity), each varied in four levels, were used as the sound stimuli. Forty-nine colors with different hues, saturation and brightness were used to match to those sounds. Result revealed that besides pitch and tempo, roughness and sharpness also played roles in sound-color correspondence. Reaction times of sound-hue were a little longer than the reaction times of sound-lightness. In Experiment 2, a speeded target discrimination task was used to assess whether the associations between sound attributes and color properties could invoke natural cross-modal correspondence and improve participants’ cognitive efficiency in cognitive tasks. Several typical sound-color pairings were selected according to the results of Experiment 1. Participants were divided into two groups (congruent and incongruent). In each trial participants had to judge whether the presented color could appropriately be associated with the sound stimuli. Result revealed that participants responded more quickly and accurately in the congruent group than in the incongruent group. It was also found that there was no significant difference in reaction times and error rates between sound-hue and sound-lightness. The results of Experiment 1 and 2 indicate the existence of a robust crossmodal correspondence between multiple attributes of sound and color, which also has strong influence on cognitive tasks. The inconsistency of the reaction times between sound-hue and sound-lightness in Experiment 1 and 2 is probably owing to the difference in experimental protocol, which indicates that the complexity of experiment design may be an important factor in crossmodal correspondence phenomena.
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spelling doaj.art-00c1051b4835478c9d0dd3c0e1e8ce4c2023-12-03T10:56:01ZengPeerJ Inc.PeerJ2167-83592018-03-016e444310.7717/peerj.4443An extended research of crossmodal correspondence between color and sound in psychology and cognitive ergonomicsXiuwen Sun0Xiaoling Li1Lingyu Ji2Feng Han3Huifen Wang4Yang Liu5Yao Chen6Zhiyuan Lou7Zhuoyun Li8School of Mechanical Engineering, Xi’an Jiaotong University, Xi’an, Shaanxi, ChinaSchool of Mechanical Engineering, Xi’an Jiaotong University, Xi’an, Shaanxi, ChinaSchool of Mechanical Engineering, Xi’an Jiaotong University, Xi’an, Shaanxi, ChinaSchool of Mechanical Engineering, Xi’an Jiaotong University, Xi’an, Shaanxi, ChinaSchool of Mechanical Engineering, Xi’an Jiaotong University, Xi’an, Shaanxi, ChinaSchool of Mechanical Engineering, Xi’an Jiaotong University, Xi’an, Shaanxi, ChinaSchool of Mechanical Engineering, Xi’an Jiaotong University, Xi’an, Shaanxi, ChinaSchool of Mechanical Engineering, Xi’an Jiaotong University, Xi’an, Shaanxi, ChinaXi’an Gaoxin No.1 Hign School International Course Center, Xi’an, ChinaBased on the existing research on sound symbolism and crossmodal correspondence, this study proposed an extended research on cross-modal correspondence between various sound attributes and color properties in a group of non-synesthetes. In Experiment 1, we assessed the associations between each property of sounds and colors. Twenty sounds with five auditory properties (pitch, roughness, sharpness, tempo and discontinuity), each varied in four levels, were used as the sound stimuli. Forty-nine colors with different hues, saturation and brightness were used to match to those sounds. Result revealed that besides pitch and tempo, roughness and sharpness also played roles in sound-color correspondence. Reaction times of sound-hue were a little longer than the reaction times of sound-lightness. In Experiment 2, a speeded target discrimination task was used to assess whether the associations between sound attributes and color properties could invoke natural cross-modal correspondence and improve participants’ cognitive efficiency in cognitive tasks. Several typical sound-color pairings were selected according to the results of Experiment 1. Participants were divided into two groups (congruent and incongruent). In each trial participants had to judge whether the presented color could appropriately be associated with the sound stimuli. Result revealed that participants responded more quickly and accurately in the congruent group than in the incongruent group. It was also found that there was no significant difference in reaction times and error rates between sound-hue and sound-lightness. The results of Experiment 1 and 2 indicate the existence of a robust crossmodal correspondence between multiple attributes of sound and color, which also has strong influence on cognitive tasks. The inconsistency of the reaction times between sound-hue and sound-lightness in Experiment 1 and 2 is probably owing to the difference in experimental protocol, which indicates that the complexity of experiment design may be an important factor in crossmodal correspondence phenomena.https://peerj.com/articles/4443.pdfCrossmodal correspondencesPhylosophySoundColorSpeed-discriminationAttributes
spellingShingle Xiuwen Sun
Xiaoling Li
Lingyu Ji
Feng Han
Huifen Wang
Yang Liu
Yao Chen
Zhiyuan Lou
Zhuoyun Li
An extended research of crossmodal correspondence between color and sound in psychology and cognitive ergonomics
PeerJ
Crossmodal correspondences
Phylosophy
Sound
Color
Speed-discrimination
Attributes
title An extended research of crossmodal correspondence between color and sound in psychology and cognitive ergonomics
title_full An extended research of crossmodal correspondence between color and sound in psychology and cognitive ergonomics
title_fullStr An extended research of crossmodal correspondence between color and sound in psychology and cognitive ergonomics
title_full_unstemmed An extended research of crossmodal correspondence between color and sound in psychology and cognitive ergonomics
title_short An extended research of crossmodal correspondence between color and sound in psychology and cognitive ergonomics
title_sort extended research of crossmodal correspondence between color and sound in psychology and cognitive ergonomics
topic Crossmodal correspondences
Phylosophy
Sound
Color
Speed-discrimination
Attributes
url https://peerj.com/articles/4443.pdf
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