THE INFLUENCE OF HEDONIC SHOPPING MOTIVATION TO THE IMPULSE BUYING OF ONLINE-SHOPPING CONSUMER ON INSTAGRAM
This research aims to know the influence of Adventure Shopping, Relaxation Shopping, Value Shopping, Social Shopping and Idea Shopping variables to the variable of Impulse Buying of Online-Shopping Consumer on Instagram. The type of the research is explanatory research. The result of F-test showed t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2018-02-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: | |
| Online Access: | https://rjoas.com/issue-2018-02/article_11.pdf |
| _version_ | 1827884447231377408 |
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| author | Asnawati Wahyuni S. |
| author_facet | Asnawati Wahyuni S. |
| author_sort | Asnawati |
| collection | DOAJ |
| description | This research aims to know the influence of Adventure Shopping, Relaxation Shopping, Value Shopping, Social Shopping and Idea Shopping variables to the variable of Impulse Buying of Online-Shopping Consumer on Instagram. The type of the research is explanatory research. The result of F-test showed that Fcount (12.829) > Ftable (2.669) which meant that research variables had influences to the Impulse Buying. With partial correlation value of 0.548, Idea Shopping variable became the dominant factor influencing Impulse Buying on the online-shopping purchase on Instagram. |
| first_indexed | 2024-03-12T19:29:12Z |
| format | Article |
| id | doaj.art-00cae48a7e5b463e92609a8befd6a4bc |
| institution | Directory Open Access Journal |
| issn | 2226-1184 |
| language | English |
| last_indexed | 2024-03-12T19:29:12Z |
| publishDate | 2018-02-01 |
| publisher | iVolga Press |
| record_format | Article |
| series | Russian Journal of Agricultural and Socio-Economic Sciences |
| spelling | doaj.art-00cae48a7e5b463e92609a8befd6a4bc2023-08-02T04:37:06ZengiVolga PressRussian Journal of Agricultural and Socio-Economic Sciences2226-11842018-02-017429910710.18551/rjoas.2018-02.11THE INFLUENCE OF HEDONIC SHOPPING MOTIVATION TO THE IMPULSE BUYING OF ONLINE-SHOPPING CONSUMER ON INSTAGRAMAsnawati0Wahyuni S.1Faculty of Economics and Business, University of MulawarmanFaculty of Economics and Business, University of MulawarmanThis research aims to know the influence of Adventure Shopping, Relaxation Shopping, Value Shopping, Social Shopping and Idea Shopping variables to the variable of Impulse Buying of Online-Shopping Consumer on Instagram. The type of the research is explanatory research. The result of F-test showed that Fcount (12.829) > Ftable (2.669) which meant that research variables had influences to the Impulse Buying. With partial correlation value of 0.548, Idea Shopping variable became the dominant factor influencing Impulse Buying on the online-shopping purchase on Instagram.https://rjoas.com/issue-2018-02/article_11.pdfHedonic shoppingimpulse buyingonline shoppingInstagram |
| spellingShingle | Asnawati Wahyuni S. THE INFLUENCE OF HEDONIC SHOPPING MOTIVATION TO THE IMPULSE BUYING OF ONLINE-SHOPPING CONSUMER ON INSTAGRAM Russian Journal of Agricultural and Socio-Economic Sciences Hedonic shopping impulse buying online shopping |
| title | THE INFLUENCE OF HEDONIC SHOPPING MOTIVATION TO THE IMPULSE BUYING OF ONLINE-SHOPPING CONSUMER ON INSTAGRAM |
| title_full | THE INFLUENCE OF HEDONIC SHOPPING MOTIVATION TO THE IMPULSE BUYING OF ONLINE-SHOPPING CONSUMER ON INSTAGRAM |
| title_fullStr | THE INFLUENCE OF HEDONIC SHOPPING MOTIVATION TO THE IMPULSE BUYING OF ONLINE-SHOPPING CONSUMER ON INSTAGRAM |
| title_full_unstemmed | THE INFLUENCE OF HEDONIC SHOPPING MOTIVATION TO THE IMPULSE BUYING OF ONLINE-SHOPPING CONSUMER ON INSTAGRAM |
| title_short | THE INFLUENCE OF HEDONIC SHOPPING MOTIVATION TO THE IMPULSE BUYING OF ONLINE-SHOPPING CONSUMER ON INSTAGRAM |
| title_sort | influence of hedonic shopping motivation to the impulse buying of online shopping consumer on instagram |
| topic | Hedonic shopping impulse buying online shopping |
| url | https://rjoas.com/issue-2018-02/article_11.pdf |
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