The Role of Innovation and Reputation Variables on Customer Loyalty
The main objective of this study is to investigate the influence of reputation and innovation, and perceived value and customer satisfaction, on loyalty to there staurantand its dimensions. The study sample comprised 202 customers of Padide Shandizrestaurant. Data were gathered through questionnaire...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2013-06-01
|
| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | https://tms.atu.ac.ir/article_1158_5ebd7ee7666bfc0fceeb01edeaabd336.pdf |
| _version_ | 1797377316787060736 |
|---|---|
| author | Shamsodin Nazem Fahimeh Sadat Saadatyar |
| author_facet | Shamsodin Nazem Fahimeh Sadat Saadatyar |
| author_sort | Shamsodin Nazem |
| collection | DOAJ |
| description | The main objective of this study is to investigate the influence of reputation and innovation, and perceived value and customer satisfaction, on loyalty to there staurantand its dimensions. The study sample comprised 202 customers of Padide Shandizrestaurant. Data were gathered through questionnaires. The surveyquestionnairewasdesignedingeneral and specializedquestionsinvolving studied variables. The reliability and validity of the instrument was verified through Cronbach's alpha coefficientand its contentvalidity was approvedbyexperts and Factor Analysis. Analysis of data was done using Structural Equation Modeling. Results show that reputation and in novationthroughperceivedvalueand customer satisfaction variables affect the behavioral intentions, and customer loyalty. |
| first_indexed | 2024-03-08T19:51:51Z |
| format | Article |
| id | doaj.art-00ec64774ed54ea68bd72dd5b8f8e7b0 |
| institution | Directory Open Access Journal |
| issn | 2322-3294 2476-597X |
| language | fas |
| last_indexed | 2024-03-08T19:51:51Z |
| publishDate | 2013-06-01 |
| publisher | Allameh Tabataba'i University Press |
| record_format | Article |
| series | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| spelling | doaj.art-00ec64774ed54ea68bd72dd5b8f8e7b02023-12-24T07:39:45ZfasAllameh Tabataba'i University PressMuṭāli̒āt-i Mudīriyyat-i Gardishgarī2322-32942476-597X2013-06-0182258791158The Role of Innovation and Reputation Variables on Customer LoyaltyShamsodin Nazem0Fahimeh Sadat Saadatyar1دانشیار مدیریت استراتژیک، دانشگاه فردوسی مشهدکارشناس ارشد مدیریت بازرگانی، دانشگاه فردوسی مشهدThe main objective of this study is to investigate the influence of reputation and innovation, and perceived value and customer satisfaction, on loyalty to there staurantand its dimensions. The study sample comprised 202 customers of Padide Shandizrestaurant. Data were gathered through questionnaires. The surveyquestionnairewasdesignedingeneral and specializedquestionsinvolving studied variables. The reliability and validity of the instrument was verified through Cronbach's alpha coefficientand its contentvalidity was approvedbyexperts and Factor Analysis. Analysis of data was done using Structural Equation Modeling. Results show that reputation and in novationthroughperceivedvalueand customer satisfaction variables affect the behavioral intentions, and customer loyalty.https://tms.atu.ac.ir/article_1158_5ebd7ee7666bfc0fceeb01edeaabd336.pdfreputationinnovationloyaltysatisfactionperceived value |
| spellingShingle | Shamsodin Nazem Fahimeh Sadat Saadatyar The Role of Innovation and Reputation Variables on Customer Loyalty Muṭāli̒āt-i Mudīriyyat-i Gardishgarī reputation innovation loyalty satisfaction perceived value |
| title | The Role of Innovation and Reputation Variables on Customer Loyalty |
| title_full | The Role of Innovation and Reputation Variables on Customer Loyalty |
| title_fullStr | The Role of Innovation and Reputation Variables on Customer Loyalty |
| title_full_unstemmed | The Role of Innovation and Reputation Variables on Customer Loyalty |
| title_short | The Role of Innovation and Reputation Variables on Customer Loyalty |
| title_sort | role of innovation and reputation variables on customer loyalty |
| topic | reputation innovation loyalty satisfaction perceived value |
| url | https://tms.atu.ac.ir/article_1158_5ebd7ee7666bfc0fceeb01edeaabd336.pdf |
| work_keys_str_mv | AT shamsodinnazem theroleofinnovationandreputationvariablesoncustomerloyalty AT fahimehsadatsaadatyar theroleofinnovationandreputationvariablesoncustomerloyalty AT shamsodinnazem roleofinnovationandreputationvariablesoncustomerloyalty AT fahimehsadatsaadatyar roleofinnovationandreputationvariablesoncustomerloyalty |