Impact of the Make Healthy Normal mass media campaign (Phase 1) on knowledge, attitudes and behaviours: a cohort study
Abstract Objective: To determine the impact of the first phase of the Make Healthy Normal mass media campaign on NSW adults’ active living and healthy eating knowledge, attitudes, intentions and behaviour. Methods: Cohort design with NSW adults, followed up three times over 12 months, with n=939 par...
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| Format: | Article |
| Language: | English |
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Elsevier
2018-06-01
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| Series: | Australian and New Zealand Journal of Public Health |
| Subjects: | |
| Online Access: | https://doi.org/10.1111/1753-6405.12779 |
| _version_ | 1797715888048177152 |
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| author | James Kite Joanne Gale Anne Grunseit William Bellew Vincy Li Beverley Lloyd Michelle Maxwell John Vineburg Adrian Bauman |
| author_facet | James Kite Joanne Gale Anne Grunseit William Bellew Vincy Li Beverley Lloyd Michelle Maxwell John Vineburg Adrian Bauman |
| author_sort | James Kite |
| collection | DOAJ |
| description | Abstract Objective: To determine the impact of the first phase of the Make Healthy Normal mass media campaign on NSW adults’ active living and healthy eating knowledge, attitudes, intentions and behaviour. Methods: Cohort design with NSW adults, followed up three times over 12 months, with n=939 participants completing all three waves. We used generalised linear mixed models to examine campaign awareness, knowledge, attitudes, intentions and behaviours over time. Results: Campaign recognition built to a reasonable level (45% at Wave 3), although unprompted recall was low (9% at Wave 3). There were significant increases in knowledge of physical activity recommendations (46% to 50%), the health effects of obesity (52% to 64%), and weight loss benefits (53% to 65%), with stronger effects in campaign recognisers. Conversely, we found declines in self‐efficacy and intention to increase physical activity (39% to 31%) and decrease soft drink consumption (31% to 24%). Conclusions: Overall, there are some positives for the campaign but intentions need to be a focus of future campaign phases. Continued investment over the medium‐ to long‐term is needed. Implications: Mass media campaigns can play a role in obesity prevention but robust evaluations are needed to identify the characteristics of effective campaigns. |
| first_indexed | 2024-03-12T08:13:29Z |
| format | Article |
| id | doaj.art-010793e3d1d34f27936d50d4b0634f35 |
| institution | Directory Open Access Journal |
| issn | 1326-0200 1753-6405 |
| language | English |
| last_indexed | 2024-03-12T08:13:29Z |
| publishDate | 2018-06-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Australian and New Zealand Journal of Public Health |
| spelling | doaj.art-010793e3d1d34f27936d50d4b0634f352023-09-02T19:01:07ZengElsevierAustralian and New Zealand Journal of Public Health1326-02001753-64052018-06-0142326927610.1111/1753-6405.12779Impact of the Make Healthy Normal mass media campaign (Phase 1) on knowledge, attitudes and behaviours: a cohort studyJames Kite0Joanne Gale1Anne Grunseit2William Bellew3Vincy Li4Beverley Lloyd5Michelle Maxwell6John Vineburg7Adrian Bauman8Prevention Research Collaboration Sydney School of Public Health and Charles Perkins Centre, University of Sydney New South WalesPrevention Research Collaboration Sydney School of Public Health and Charles Perkins Centre, University of Sydney New South WalesPrevention Research Collaboration Sydney School of Public Health and Charles Perkins Centre, University of Sydney New South WalesPrevention Research Collaboration Sydney School of Public Health and Charles Perkins Centre, University of Sydney New South WalesNSW Office of Preventive Health, Liverpool New South WalesNSW Office of Preventive Health, Liverpool New South WalesCentre for Population Health, NSW Ministry of Health, North Sydney New South WalesCentre for Population Health, NSW Ministry of Health, North Sydney New South WalesPrevention Research Collaboration Sydney School of Public Health and Charles Perkins Centre, University of Sydney New South WalesAbstract Objective: To determine the impact of the first phase of the Make Healthy Normal mass media campaign on NSW adults’ active living and healthy eating knowledge, attitudes, intentions and behaviour. Methods: Cohort design with NSW adults, followed up three times over 12 months, with n=939 participants completing all three waves. We used generalised linear mixed models to examine campaign awareness, knowledge, attitudes, intentions and behaviours over time. Results: Campaign recognition built to a reasonable level (45% at Wave 3), although unprompted recall was low (9% at Wave 3). There were significant increases in knowledge of physical activity recommendations (46% to 50%), the health effects of obesity (52% to 64%), and weight loss benefits (53% to 65%), with stronger effects in campaign recognisers. Conversely, we found declines in self‐efficacy and intention to increase physical activity (39% to 31%) and decrease soft drink consumption (31% to 24%). Conclusions: Overall, there are some positives for the campaign but intentions need to be a focus of future campaign phases. Continued investment over the medium‐ to long‐term is needed. Implications: Mass media campaigns can play a role in obesity prevention but robust evaluations are needed to identify the characteristics of effective campaigns.https://doi.org/10.1111/1753-6405.12779Mass media campaignoverweight and obesityhealth educationsocial marketinghealth communication |
| spellingShingle | James Kite Joanne Gale Anne Grunseit William Bellew Vincy Li Beverley Lloyd Michelle Maxwell John Vineburg Adrian Bauman Impact of the Make Healthy Normal mass media campaign (Phase 1) on knowledge, attitudes and behaviours: a cohort study Australian and New Zealand Journal of Public Health Mass media campaign overweight and obesity health education social marketing health communication |
| title | Impact of the Make Healthy Normal mass media campaign (Phase 1) on knowledge, attitudes and behaviours: a cohort study |
| title_full | Impact of the Make Healthy Normal mass media campaign (Phase 1) on knowledge, attitudes and behaviours: a cohort study |
| title_fullStr | Impact of the Make Healthy Normal mass media campaign (Phase 1) on knowledge, attitudes and behaviours: a cohort study |
| title_full_unstemmed | Impact of the Make Healthy Normal mass media campaign (Phase 1) on knowledge, attitudes and behaviours: a cohort study |
| title_short | Impact of the Make Healthy Normal mass media campaign (Phase 1) on knowledge, attitudes and behaviours: a cohort study |
| title_sort | impact of the make healthy normal mass media campaign phase 1 on knowledge attitudes and behaviours a cohort study |
| topic | Mass media campaign overweight and obesity health education social marketing health communication |
| url | https://doi.org/10.1111/1753-6405.12779 |
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