Advertising and Public Relations Professional Education in the Regions of Russia: Educational Organizations Branding Issues

Introduction. The Russian higher education market in the sphere of Public Relations and Advertising is represented in the paper. The basic approach to the market is shaped by the vision on higher education in the frame of service paradigm. The need to analyze and implement professional communication...

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Bibliographic Details
Main Authors: L. V. Sharakhina, A. V. Ranchin
Format: Article
Language:English
Published: Saint Petersburg Electrotechnical University 2020-05-01
Series:Дискурс
Subjects:
Online Access:https://discourse.elpub.ru/jour/article/view/317