Sustainability, food topics and weblogs: do they really fit? Targeting and valuing food-related eWOM generators
Without any doubt, the advent of the Internet has substantially transformed the way and rhythm of our lives. This circumstance reflects directly on our daily behaviours, which are today quite different from what they used to be only a few years ago. In this sense, the current patterns of search for...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics and Business in Osijek
2020-01-01
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| Series: | Ekonomski Vjesnik |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/348354 |
| _version_ | 1827365414438436864 |
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| author | César Sahelices-Pinto Ana Lanero-Carrizo José Luis Vázquez-Burguete |
| author_facet | César Sahelices-Pinto Ana Lanero-Carrizo José Luis Vázquez-Burguete |
| author_sort | César Sahelices-Pinto |
| collection | DOAJ |
| description | Without any doubt, the advent of the Internet has substantially transformed the way and rhythm of our lives. This circumstance reflects directly on our daily behaviours, which are today quite different from what they used to be only a few years ago. In this sense, the current patterns of search for information and consumption are frequently paced by the eWOM communication. In addition, environmental concerns have driven consumers to increasingly demand the so-called environmentally friendly products. Considering both issues together, literature reveals that the study of the interaction between eWOM and sustainable consumption is still scarce and needs more attention. For this reason, the present research is devoted to the identification and evaluation of a sustainable food-related eWOM. In this regard, an online survey of authors of food-related weblogs/videoblogs was conducted containing different questions about their food consumption styles. Even though the existence of a distinct group of green authors was confirmed, the following examination of centrality levels showed that the influence exerted by this group on the Web 2.0 is exactly the same as that of the other groups. Jointly, these findings provide information of great importance that has implications for businesses and professionals in marketing. |
| first_indexed | 2024-03-08T08:29:00Z |
| format | Article |
| id | doaj.art-0121fc2da67c4fc0862f496e2dca0777 |
| institution | Directory Open Access Journal |
| issn | 0353-359X 1847-2206 |
| language | English |
| last_indexed | 2024-03-08T08:29:00Z |
| publishDate | 2020-01-01 |
| publisher | Faculty of Economics and Business in Osijek |
| record_format | Article |
| series | Ekonomski Vjesnik |
| spelling | doaj.art-0121fc2da67c4fc0862f496e2dca07772024-02-02T03:43:44ZengFaculty of Economics and Business in OsijekEkonomski Vjesnik0353-359X1847-22062020-01-01331924Sustainability, food topics and weblogs: do they really fit? Targeting and valuing food-related eWOM generatorsCésar Sahelices-Pinto0Ana Lanero-Carrizo1José Luis Vázquez-Burguete2University of León, Faculty of Economics, and Business Studies, León, SpainUniversity of León, Faculty of Economics, and Business Studies, León, SpainUniversity of León, Faculty of Economics, and Business Studies, León, SpainWithout any doubt, the advent of the Internet has substantially transformed the way and rhythm of our lives. This circumstance reflects directly on our daily behaviours, which are today quite different from what they used to be only a few years ago. In this sense, the current patterns of search for information and consumption are frequently paced by the eWOM communication. In addition, environmental concerns have driven consumers to increasingly demand the so-called environmentally friendly products. Considering both issues together, literature reveals that the study of the interaction between eWOM and sustainable consumption is still scarce and needs more attention. For this reason, the present research is devoted to the identification and evaluation of a sustainable food-related eWOM. In this regard, an online survey of authors of food-related weblogs/videoblogs was conducted containing different questions about their food consumption styles. Even though the existence of a distinct group of green authors was confirmed, the following examination of centrality levels showed that the influence exerted by this group on the Web 2.0 is exactly the same as that of the other groups. Jointly, these findings provide information of great importance that has implications for businesses and professionals in marketing.https://hrcak.srce.hr/file/348354sustainable eWOMfood topicsweblogs/video-blogscluster analysiscentrality analysis |
| spellingShingle | César Sahelices-Pinto Ana Lanero-Carrizo José Luis Vázquez-Burguete Sustainability, food topics and weblogs: do they really fit? Targeting and valuing food-related eWOM generators Ekonomski Vjesnik sustainable eWOM food topics weblogs/video-blogs cluster analysis centrality analysis |
| title | Sustainability, food topics and weblogs: do they really fit? Targeting and valuing food-related eWOM generators |
| title_full | Sustainability, food topics and weblogs: do they really fit? Targeting and valuing food-related eWOM generators |
| title_fullStr | Sustainability, food topics and weblogs: do they really fit? Targeting and valuing food-related eWOM generators |
| title_full_unstemmed | Sustainability, food topics and weblogs: do they really fit? Targeting and valuing food-related eWOM generators |
| title_short | Sustainability, food topics and weblogs: do they really fit? Targeting and valuing food-related eWOM generators |
| title_sort | sustainability food topics and weblogs do they really fit targeting and valuing food related ewom generators |
| topic | sustainable eWOM food topics weblogs/video-blogs cluster analysis centrality analysis |
| url | https://hrcak.srce.hr/file/348354 |
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