Development strategy of private universities: A case study of Dong A University in Da Nang city
Building development strategy of private universities is really necessary to enhance competitiveness in attracting more students to these universities. This paper focuses on building strategy of private universities on the basis of researching, analyzing and evaluating the current situation throu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE
2015-11-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Khoa học Xã hội |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/soci-vi/article/view/830 |
| Summary: | Building development strategy of private universities is really necessary to enhance
competitiveness in attracting more students to these universities. This paper focuses on building
strategy of private universities on the basis of researching, analyzing and evaluating the current
situation through internal and external factors, marketing tools, QSPM of a case of Dong A
University in Da Nang city. The results showed strategic solutions in terms of management
staffs, lecturers, training products, marketing activities, methods of penetrating educational
market, research and partnership... These solutions can help Dong A University in particular,
and other private universities in general to improve achievability of their educational goals. |
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| ISSN: | 2734-9349 2734-9616 |