Which factors influence public perceptions of urban attractions? — A comparative study

To better serve the public, urban attractions must understand the public's likes and dislikes and continually adapt and optimize their service in response. However, traditional methods for gauging public opinion, such as questionnaires and individual interviews, cannot meet the need for large-s...

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Main Authors: Zhonglin Tang, Yihui Zhao, Min Fu, Yuting Wang, Jingyue Xue
Format: Article
Language:English
Published: Elsevier 2023-10-01
Series:Ecological Indicators
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S1470160X23006830
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author Zhonglin Tang
Yihui Zhao
Min Fu
Yuting Wang
Jingyue Xue
author_facet Zhonglin Tang
Yihui Zhao
Min Fu
Yuting Wang
Jingyue Xue
author_sort Zhonglin Tang
collection DOAJ
description To better serve the public, urban attractions must understand the public's likes and dislikes and continually adapt and optimize their service in response. However, traditional methods for gauging public opinion, such as questionnaires and individual interviews, cannot meet the need for large-scale, time-efficient, and high-precision public preference surveys: only large volumes of online tourist review data will suffice. This study takes Beijing and Shenzhen, the two top-tier cities in North and South China, as subjects to conduct an online review of visitor data for urban attractions in the two cities. Specifically, the influence of attraction features on public perception is quantitatively analyzed from three dimensions—spatial, temporal and resource type—which are combined with Natural Language Processing (NLP), Textual Data Mining, and Econometric analysis. The results show that the influence of four types of features—First impression, Economical, Service and Environmental features—on public perception remains largely consistent under different model conditions. However, different landscape types and attributes affect preferences in different ways. To be precise, water has radically different effects on public preferences in the north and south, with water features in urban attractions in the south contributing less to positive public perceptions. Meanwhile, water features significantly increase preferences for natural landscapes. Furthermore, public perceptions were found to be heavily influenced by public health emergencies (COVID-19). In the two cities studied, the proportion of positive reviews was higher after 2020 than before, as were the regression model indices. Drawing on these results, several suggestions are put forward for the optimization and adaptation of urban attractions.
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spelling doaj.art-013a67c47672454896e82651963213072023-09-16T05:29:14ZengElsevierEcological Indicators1470-160X2023-10-01154110541Which factors influence public perceptions of urban attractions? — A comparative studyZhonglin Tang0Yihui Zhao1Min Fu2Yuting Wang3Jingyue Xue4Research Center for Economy of Upper Reaches of the Yangtze River & School of Economics, Chongqing Technology and Business University, Chongqing, China; Institute for Regional Economic Studies, Chongqing Technology and Business University, Chongqing, China; Corresponding author at: Research Center for Economy of Upper Reaches of the Yangtze River & School of Economics, Chongqing Technology and Business University, Chongqing, China.Research Center for Economy of Upper Reaches of the Yangtze River & School of Economics, Chongqing Technology and Business University, Chongqing, ChinaSchool of Intelligent Manufacturing, Chongqing Industry Polytechnic College, Chongqing, ChinaResearch Center for Economy of Upper Reaches of the Yangtze River & School of Economics, Chongqing Technology and Business University, Chongqing, ChinaResearch Center for Economy of Upper Reaches of the Yangtze River & School of Economics, Chongqing Technology and Business University, Chongqing, ChinaTo better serve the public, urban attractions must understand the public's likes and dislikes and continually adapt and optimize their service in response. However, traditional methods for gauging public opinion, such as questionnaires and individual interviews, cannot meet the need for large-scale, time-efficient, and high-precision public preference surveys: only large volumes of online tourist review data will suffice. This study takes Beijing and Shenzhen, the two top-tier cities in North and South China, as subjects to conduct an online review of visitor data for urban attractions in the two cities. Specifically, the influence of attraction features on public perception is quantitatively analyzed from three dimensions—spatial, temporal and resource type—which are combined with Natural Language Processing (NLP), Textual Data Mining, and Econometric analysis. The results show that the influence of four types of features—First impression, Economical, Service and Environmental features—on public perception remains largely consistent under different model conditions. However, different landscape types and attributes affect preferences in different ways. To be precise, water has radically different effects on public preferences in the north and south, with water features in urban attractions in the south contributing less to positive public perceptions. Meanwhile, water features significantly increase preferences for natural landscapes. Furthermore, public perceptions were found to be heavily influenced by public health emergencies (COVID-19). In the two cities studied, the proportion of positive reviews was higher after 2020 than before, as were the regression model indices. Drawing on these results, several suggestions are put forward for the optimization and adaptation of urban attractions.http://www.sciencedirect.com/science/article/pii/S1470160X23006830Public PerceptionUrban attractionNLPTextual Data MiningBinomial logit model
spellingShingle Zhonglin Tang
Yihui Zhao
Min Fu
Yuting Wang
Jingyue Xue
Which factors influence public perceptions of urban attractions? — A comparative study
Ecological Indicators
Public Perception
Urban attraction
NLP
Textual Data Mining
Binomial logit model
title Which factors influence public perceptions of urban attractions? — A comparative study
title_full Which factors influence public perceptions of urban attractions? — A comparative study
title_fullStr Which factors influence public perceptions of urban attractions? — A comparative study
title_full_unstemmed Which factors influence public perceptions of urban attractions? — A comparative study
title_short Which factors influence public perceptions of urban attractions? — A comparative study
title_sort which factors influence public perceptions of urban attractions a comparative study
topic Public Perception
Urban attraction
NLP
Textual Data Mining
Binomial logit model
url http://www.sciencedirect.com/science/article/pii/S1470160X23006830
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