Luxury – a Metastasis of the Concept of Consumerism
Apart from deconstructing the concept of luxury in it’s basic lines, this work dominantly deals with this concept in the context of cosumerism. The paper gives some ethical norms that in search of happiness confirm luxury as a philosophy whose primary task is social distance. Therefore, luxury shoul...
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| Format: | Article |
| Language: | English |
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Center for Philosophy of Media and Media Research
2022-05-01
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| Series: | In Medias Res |
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| Online Access: | http://www.centar-fm.org/inmediasres/images/pdf/20/V.%20Daic,%20Luksuz%20%E2%80%93%20metastaza%20koncepta%20konzumerizma.pdf |
| _version_ | 1828821533388177408 |
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| author | Vjekoslav Đaić |
| author_facet | Vjekoslav Đaić |
| author_sort | Vjekoslav Đaić |
| collection | DOAJ |
| description | Apart from deconstructing the concept of luxury in it’s basic lines, this work dominantly deals with this concept in the context of cosumerism. The paper gives some ethical norms that in search of happiness confirm luxury as a philosophy whose primary task is social distance. Therefore, luxury should not be discussed from a purely economic-consumer perspective. It is primarily a sociological issue through which we read aspects of identity, cult of beauty and social status. Comparing consumerism and the search for happiness, the paper presents examples of ethically disgusting business moves aimed to preserve brand’s reputation and defending it in front of a narrow circle of consumers, while at the same time increasing lust, dreaming and desire among those who are not. The author also deals with the topic of sustainability which supports the image that luxury brands want to create about themselves as a leaders in this field. At the same time, it is debated whether the new ecological perspective is more a context of public relations than what should be its primary purpose. |
| first_indexed | 2024-12-12T12:56:04Z |
| format | Article |
| id | doaj.art-014224ad171c4d1ba8c466c303a2d26b |
| institution | Directory Open Access Journal |
| issn | 1848-6304 |
| language | English |
| last_indexed | 2024-12-12T12:56:04Z |
| publishDate | 2022-05-01 |
| publisher | Center for Philosophy of Media and Media Research |
| record_format | Article |
| series | In Medias Res |
| spelling | doaj.art-014224ad171c4d1ba8c466c303a2d26b2022-12-22T00:23:52ZengCenter for Philosophy of Media and Media ResearchIn Medias Res1848-63042022-05-0111203301330910.46640/imr.11.20.4Luxury – a Metastasis of the Concept of ConsumerismVjekoslav Đaić0University of North Varaždin, CroatiaApart from deconstructing the concept of luxury in it’s basic lines, this work dominantly deals with this concept in the context of cosumerism. The paper gives some ethical norms that in search of happiness confirm luxury as a philosophy whose primary task is social distance. Therefore, luxury should not be discussed from a purely economic-consumer perspective. It is primarily a sociological issue through which we read aspects of identity, cult of beauty and social status. Comparing consumerism and the search for happiness, the paper presents examples of ethically disgusting business moves aimed to preserve brand’s reputation and defending it in front of a narrow circle of consumers, while at the same time increasing lust, dreaming and desire among those who are not. The author also deals with the topic of sustainability which supports the image that luxury brands want to create about themselves as a leaders in this field. At the same time, it is debated whether the new ecological perspective is more a context of public relations than what should be its primary purpose.http://www.centar-fm.org/inmediasres/images/pdf/20/V.%20Daic,%20Luksuz%20%E2%80%93%20metastaza%20koncepta%20konzumerizma.pdfluxuryconsumerismhappinessethicsconsumer |
| spellingShingle | Vjekoslav Đaić Luxury – a Metastasis of the Concept of Consumerism In Medias Res luxury consumerism happiness ethics consumer |
| title | Luxury – a Metastasis of the Concept of Consumerism |
| title_full | Luxury – a Metastasis of the Concept of Consumerism |
| title_fullStr | Luxury – a Metastasis of the Concept of Consumerism |
| title_full_unstemmed | Luxury – a Metastasis of the Concept of Consumerism |
| title_short | Luxury – a Metastasis of the Concept of Consumerism |
| title_sort | luxury a metastasis of the concept of consumerism |
| topic | luxury consumerism happiness ethics consumer |
| url | http://www.centar-fm.org/inmediasres/images/pdf/20/V.%20Daic,%20Luksuz%20%E2%80%93%20metastaza%20koncepta%20konzumerizma.pdf |
| work_keys_str_mv | AT vjekoslavđaic luxuryametastasisoftheconceptofconsumerism |