Analysis of the usage of social networks in business
The Internet dramatically changed the way of business through the development of e-commerce, online marketing and particularly through the development of two-way communication between the organization and the target group of consumers. Significant use of social networks in business is also initiated...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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University of Pristina in Kosovska Mitrovica, Faculty of Economics
2016-01-01
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| Series: | Ekonomski Pogledi |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2016/1450-79511603053I.pdf |
| _version_ | 1797224711281704960 |
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| author | Ilić Dejan Marković Branko |
| author_facet | Ilić Dejan Marković Branko |
| author_sort | Ilić Dejan |
| collection | DOAJ |
| description | The Internet dramatically changed the way of business through the development of e-commerce, online marketing and particularly through the development of two-way communication between the organization and the target group of consumers. Significant use of social networks in business is also initiated a growing number of quantitative but also qualitative surveys aimed at more efficient management and successful exploitation of so-called "viral phenomenon". This trend are also initiated a special attention in this scientific paper on the analysis of objectives, importance and frequency of use of social networks in business in the global market and in business in organizations on the territory of the Republic of Serbia. |
| first_indexed | 2024-04-24T13:57:27Z |
| format | Article |
| id | doaj.art-015b9399d1c6497395088345774dbe1c |
| institution | Directory Open Access Journal |
| issn | 1450-7951 2334-7570 |
| language | English |
| last_indexed | 2024-04-24T13:57:27Z |
| publishDate | 2016-01-01 |
| publisher | University of Pristina in Kosovska Mitrovica, Faculty of Economics |
| record_format | Article |
| series | Ekonomski Pogledi |
| spelling | doaj.art-015b9399d1c6497395088345774dbe1c2024-04-03T17:28:07ZengUniversity of Pristina in Kosovska Mitrovica, Faculty of EconomicsEkonomski Pogledi1450-79512334-75702016-01-01183536710.5937/EkoPog1603053I1450-79511603053IAnalysis of the usage of social networks in businessIlić Dejan0https://orcid.org/0000-0001-8966-9955Marković Branko1Univerzitet Union-Nikola Tesla, Fakultet za strateški i operativni menadžment, Beograd, SerbiaAksiom Softver Development, Beograd, SerbiaThe Internet dramatically changed the way of business through the development of e-commerce, online marketing and particularly through the development of two-way communication between the organization and the target group of consumers. Significant use of social networks in business is also initiated a growing number of quantitative but also qualitative surveys aimed at more efficient management and successful exploitation of so-called "viral phenomenon". This trend are also initiated a special attention in this scientific paper on the analysis of objectives, importance and frequency of use of social networks in business in the global market and in business in organizations on the territory of the Republic of Serbia.https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2016/1450-79511603053I.pdfonline marketingsocial networkssustainable competitive advantageinteractive communication |
| spellingShingle | Ilić Dejan Marković Branko Analysis of the usage of social networks in business Ekonomski Pogledi online marketing social networks sustainable competitive advantage interactive communication |
| title | Analysis of the usage of social networks in business |
| title_full | Analysis of the usage of social networks in business |
| title_fullStr | Analysis of the usage of social networks in business |
| title_full_unstemmed | Analysis of the usage of social networks in business |
| title_short | Analysis of the usage of social networks in business |
| title_sort | analysis of the usage of social networks in business |
| topic | online marketing social networks sustainable competitive advantage interactive communication |
| url | https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2016/1450-79511603053I.pdf |
| work_keys_str_mv | AT ilicdejan analysisoftheusageofsocialnetworksinbusiness AT markovicbranko analysisoftheusageofsocialnetworksinbusiness |