The Factors Influencing Tea Consumers’ Attitude in Banyumas Regency
Tea producers need to understand consumer perceptions of product attributes and consumer attitudes to face tough competition The large selection of products marks the lifestyle of the people in Banyumas Regency consuming tea every day. The research objective was to analyze the effect of scent, taste...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bogor Agricultural University
2023-07-01
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| Series: | Jurnal Manajemen & Agribisnis |
| Online Access: | https://journal.ipb.ac.id/index.php/jmagr/article/view/46044 |