Human Resources as a Competitive Advantage of Travel Agencies in Montenegro

Human resources in travel agencies represent an especially valuable resource, which possesses the multidisciplinary and highly specialized knowledge and skills in the field of selective tourism. Human resources enable the agencies to create the services and products of superior value for the consume...

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Main Author: Aleksa Vučetić
Format: Article
Language:English
Published: University of Novi Sad 2012-04-01
Series:Turizam
Subjects:
Online Access:http://www.dgt.uns.ac.rs/turizam/arhiva/vol_1602_4.pdf
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author Aleksa Vučetić
author_facet Aleksa Vučetić
author_sort Aleksa Vučetić
collection DOAJ
description Human resources in travel agencies represent an especially valuable resource, which possesses the multidisciplinary and highly specialized knowledge and skills in the field of selective tourism. Human resources enable the agencies to create the services and products of superior value for the consumers within market niches, and thereby significantly contribute to increase in profitability of agencies, thereby becoming an important factor in competitive advantage of the agencies. Research results enable identification of the relation between human resources and servicing of travel agencies market niches. The paper presents an analysis of travel agencies’ human resources from the aspect of competitive advantage, with a special overview of their role in the domain of offer development and servicing of consumers in various types of selective tourism. The goal of the research is to prove, on a scientific basis, that the human resources represent a very important factor of competitive advantage of travel agencies.
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spelling doaj.art-01bfbcb61f9f453ba2e79c5d6d32eb152022-12-21T18:31:39ZengUniversity of Novi SadTurizam1450-66611821-11272012-04-011627887Human Resources as a Competitive Advantage of Travel Agencies in MontenegroAleksa Vučetić0Faculty of Tourism and Hotel Management Kotor, University of Montenegro, Stari Grad 320, 85330 Kotor, Montenegro, aleksavucetic@gmail.comHuman resources in travel agencies represent an especially valuable resource, which possesses the multidisciplinary and highly specialized knowledge and skills in the field of selective tourism. Human resources enable the agencies to create the services and products of superior value for the consumers within market niches, and thereby significantly contribute to increase in profitability of agencies, thereby becoming an important factor in competitive advantage of the agencies. Research results enable identification of the relation between human resources and servicing of travel agencies market niches. The paper presents an analysis of travel agencies’ human resources from the aspect of competitive advantage, with a special overview of their role in the domain of offer development and servicing of consumers in various types of selective tourism. The goal of the research is to prove, on a scientific basis, that the human resources represent a very important factor of competitive advantage of travel agencies.http://www.dgt.uns.ac.rs/turizam/arhiva/vol_1602_4.pdfHuman resourcescompetitive advantagetravel agenciesMontenegro
spellingShingle Aleksa Vučetić
Human Resources as a Competitive Advantage of Travel Agencies in Montenegro
Turizam
Human resources
competitive advantage
travel agencies
Montenegro
title Human Resources as a Competitive Advantage of Travel Agencies in Montenegro
title_full Human Resources as a Competitive Advantage of Travel Agencies in Montenegro
title_fullStr Human Resources as a Competitive Advantage of Travel Agencies in Montenegro
title_full_unstemmed Human Resources as a Competitive Advantage of Travel Agencies in Montenegro
title_short Human Resources as a Competitive Advantage of Travel Agencies in Montenegro
title_sort human resources as a competitive advantage of travel agencies in montenegro
topic Human resources
competitive advantage
travel agencies
Montenegro
url http://www.dgt.uns.ac.rs/turizam/arhiva/vol_1602_4.pdf
work_keys_str_mv AT aleksavucetic humanresourcesasacompetitiveadvantageoftravelagenciesinmontenegro