Farmers’ Preferences for Mobile Agro Advisory Services
This study was conducted in Coimbatore district of Tamil Nadu to understand the service preferences of the mobile agro advisory services offered by the public extension system. The agro advisories offered by the e-extension centre of Tamil Nadu Agricultural University were selected for the study. A...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Extension Education Society
2017-12-01
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| Series: | Journal of Extension Education |
| Subjects: | |
| Online Access: | https://extensioneducation.org/index.php/jee/article/view/142 |
| _version_ | 1819027920286384128 |
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| author | Duraisamy Prabha R Arunachalam |
| author_facet | Duraisamy Prabha R Arunachalam |
| author_sort | Duraisamy Prabha |
| collection | DOAJ |
| description | This study was conducted in Coimbatore district of Tamil Nadu to understand the service preferences of the mobile agro advisory services offered by the public extension system. The agro advisories offered by the e-extension centre of Tamil Nadu Agricultural University were selected for the study. A sample of 200 respondents was selected employing proportionate random sampling method. The study was carried out in terms of dimensions viz., technical components, message frequency and timings, message physical dimension, message channel and message follow up. Results of the survey showed that among the technical components majority of the respondents opined that the information on advance warning of weather risks was very much adequate, the messages on plant protection were relevant and that the messages on advance warning of weather risks were timely. With reference to the message frequency, a majority preferred frequency of the messages on daily basis and preferred to receive messages during mornings. |
| first_indexed | 2024-12-21T05:50:08Z |
| format | Article |
| id | doaj.art-01cbb99d6255489d9c6903a2f81cae85 |
| institution | Directory Open Access Journal |
| issn | 0971-3123 2456-1282 |
| language | English |
| last_indexed | 2024-12-21T05:50:08Z |
| publishDate | 2017-12-01 |
| publisher | Extension Education Society |
| record_format | Article |
| series | Journal of Extension Education |
| spelling | doaj.art-01cbb99d6255489d9c6903a2f81cae852022-12-21T19:14:00ZengExtension Education SocietyJournal of Extension Education0971-31232456-12822017-12-0129110.26725/JEE.2017.1.29.5811-5817107Farmers’ Preferences for Mobile Agro Advisory ServicesDuraisamy Prabha0R Arunachalam1Tamil Nadu Agricultural UniversityTamil Nadu Agricultural UniversityThis study was conducted in Coimbatore district of Tamil Nadu to understand the service preferences of the mobile agro advisory services offered by the public extension system. The agro advisories offered by the e-extension centre of Tamil Nadu Agricultural University were selected for the study. A sample of 200 respondents was selected employing proportionate random sampling method. The study was carried out in terms of dimensions viz., technical components, message frequency and timings, message physical dimension, message channel and message follow up. Results of the survey showed that among the technical components majority of the respondents opined that the information on advance warning of weather risks was very much adequate, the messages on plant protection were relevant and that the messages on advance warning of weather risks were timely. With reference to the message frequency, a majority preferred frequency of the messages on daily basis and preferred to receive messages during mornings.https://extensioneducation.org/index.php/jee/article/view/142Agro-advisory servicemobile phonepreferencesTamil Nadu |
| spellingShingle | Duraisamy Prabha R Arunachalam Farmers’ Preferences for Mobile Agro Advisory Services Journal of Extension Education Agro-advisory service mobile phone preferences Tamil Nadu |
| title | Farmers’ Preferences for Mobile Agro Advisory Services |
| title_full | Farmers’ Preferences for Mobile Agro Advisory Services |
| title_fullStr | Farmers’ Preferences for Mobile Agro Advisory Services |
| title_full_unstemmed | Farmers’ Preferences for Mobile Agro Advisory Services |
| title_short | Farmers’ Preferences for Mobile Agro Advisory Services |
| title_sort | farmers preferences for mobile agro advisory services |
| topic | Agro-advisory service mobile phone preferences Tamil Nadu |
| url | https://extensioneducation.org/index.php/jee/article/view/142 |
| work_keys_str_mv | AT duraisamyprabha farmerspreferencesformobileagroadvisoryservices AT rarunachalam farmerspreferencesformobileagroadvisoryservices |