PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN MINYAK GORENG SARI MURNI
Besides the issue of product, pricing and distribution of cooking oil Sari Murni, the promotion is also an important issue that should also be considered to introduce Sari Murni cooking oil to the public. Since the promotion is an activity to introduce a product to consumers, such as through adverti...
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| Format: | Article |
| Language: | Indonesian |
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STKIP PGRI Sumatera Barat
2012-10-01
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| Series: | Economica |
| Subjects: | |
| Online Access: | http://ejournal.stkip-pgri-sumbar.ac.id/index.php/economica/article/view/109/702 |
| _version_ | 1811321892358848512 |
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| author | Yulna Dewita Hia |
| author_facet | Yulna Dewita Hia |
| author_sort | Yulna Dewita Hia |
| collection | DOAJ |
| description | Besides the issue of product, pricing and distribution of cooking oil Sari Murni, the promotion is also an important issue that should also be considered to introduce Sari Murni cooking oil to the public. Since the promotion is an activity to introduce a product to consumers, such as through advertising, direct sales, sales promotion or through this publicity, this research using causal design research. According to Umar (2009:139) that a causal research design is a useful research to analyze the relationships between one variable with another variable. The research shows, that are significant influences between products, price, promotion, and distribution to consumer decision to buy Sari murni |
| first_indexed | 2024-04-13T13:25:39Z |
| format | Article |
| id | doaj.art-01ce5adffd1645cca46fde03adcd1910 |
| institution | Directory Open Access Journal |
| issn | 2302-5190 |
| language | Indonesian |
| last_indexed | 2024-04-13T13:25:39Z |
| publishDate | 2012-10-01 |
| publisher | STKIP PGRI Sumatera Barat |
| record_format | Article |
| series | Economica |
| spelling | doaj.art-01ce5adffd1645cca46fde03adcd19102022-12-22T02:45:08ZindSTKIP PGRI Sumatera BaratEconomica2302-51902012-10-01119710210.22202/economica.2012.v1.i1.109PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN MINYAK GORENG SARI MURNIYulna Dewita Hia0STKIP PGRI SUMBARBesides the issue of product, pricing and distribution of cooking oil Sari Murni, the promotion is also an important issue that should also be considered to introduce Sari Murni cooking oil to the public. Since the promotion is an activity to introduce a product to consumers, such as through advertising, direct sales, sales promotion or through this publicity, this research using causal design research. According to Umar (2009:139) that a causal research design is a useful research to analyze the relationships between one variable with another variable. The research shows, that are significant influences between products, price, promotion, and distribution to consumer decision to buy Sari murnihttp://ejournal.stkip-pgri-sumbar.ac.id/index.php/economica/article/view/109/702Sari Murni cooking oilconsumer decisionpriceproductspromotiondistribution |
| spellingShingle | Yulna Dewita Hia PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN MINYAK GORENG SARI MURNI Economica Sari Murni cooking oil consumer decision price products promotion distribution |
| title | PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN MINYAK GORENG SARI MURNI |
| title_full | PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN MINYAK GORENG SARI MURNI |
| title_fullStr | PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN MINYAK GORENG SARI MURNI |
| title_full_unstemmed | PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN MINYAK GORENG SARI MURNI |
| title_short | PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN MINYAK GORENG SARI MURNI |
| title_sort | pengaruh bauran pemasaran terhadap keputusan pembelian minyak goreng sari murni |
| topic | Sari Murni cooking oil consumer decision price products promotion distribution |
| url | http://ejournal.stkip-pgri-sumbar.ac.id/index.php/economica/article/view/109/702 |
| work_keys_str_mv | AT yulnadewitahia pengaruhbauranpemasaranterhadapkeputusanpembelianminyakgorengsarimurni |