Examination of the Role of Corporate Branding in Achieving Business Excellence Requirements in Agencies of Algerian Companies
This study seeks to define the role of corporate brands in achieving business excellence by conducting a field study on the agencies of Algerian mobile operators “Mobilis” and “Djezzy” in the state of Djelfa where the questionnaire has been used for the collection of opinions sample (45 employees) a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Riga Technical University Press
2021-01-01
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| Series: | Economics and Business |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/eb-2021-0010 |