| Summary: | Nowadays people often see the contradictions in understanding values that define human and cultural measuring of the events of the social reality happening in almost all areas of modern life. In addition, we are witnessing the controversial events of the transformation that characterize the processes of reconsideration of the values. These contradictions, of course, show up in the area of social cultural values that define the work of the designer. In this regard the study of transformation of social and cultural values of the national culturological thought is of great importance. The author comes to a conclusion that perfection, harmony, a sense of proportion, taste, an image of the world order, and a sense of beauty are aesthetic categories based on the aesthetic ideal and determine the possibility of its implementation.
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