Building legitimacy by criticising the pharmaceutical industry: a qualitative study among prescribers and local opinion leaders

Building legitimacy by criticising the pharmaceutical industry: a qualitative study among prescribers and local opinion leaders

PRINCIPLES: The literature has described opinion leaders not only as marketing tools of the pharmaceutical industry, but also as educators promoting good clinical practice. This qualitative study addresses the distinction between the opinion-leader-as-marketing-tool and the opinion-leader-as-educa...

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Dettagli Bibliografici
Autori principali:	Anne-Laure Pittet, Michael Saraga, Friedrich Stiefel
Natura:	Articolo
Lingua:	English
Pubblicazione:	SMW supporting association (Trägerverein Swiss Medical Weekly SMW) 2015-11-01
Serie:	Swiss Medical Weekly
Soggetti:	prescription opinion leaders pharmaceutical industry criticism marketing strategies antidepressants
Accesso online:	https://www.smw.ch/index.php/smw/article/view/2110

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