The acceptance of social media video for knowledge acquisition, sharing and application: A com-parative study among YouTube users and TikTok Users’ for medical purposes
YouTube and TikTok have gained increasing recognition as social network sites to support online knowledge acquisition, sharing, and application via social media platforms in the medical field. This study examines which aspect of TikTok and YouTube stimulates doctors, nurses, and any other YouTube an...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2021-01-01
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| Series: | International Journal of Data and Network Science |
| Online Access: | http://www.growingscience.com/ijds/Vol5/ijdns_2021_40.pdf |
| _version_ | 1818887795960184832 |
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| author | Rana Al-Maroof Kevin Ayoubi Khadija Alhumaid Ahmad Aburayya Muhammad Alshurideh Raghad Alfaisal Said Salloum |
| author_facet | Rana Al-Maroof Kevin Ayoubi Khadija Alhumaid Ahmad Aburayya Muhammad Alshurideh Raghad Alfaisal Said Salloum |
| author_sort | Rana Al-Maroof |
| collection | DOAJ |
| description | YouTube and TikTok have gained increasing recognition as social network sites to support online knowledge acquisition, sharing, and application via social media platforms in the medical field. This study examines which aspect of TikTok and YouTube stimulates doctors, nurses, and any other YouTube and TikTok in the medical setting, to rely on them as sources of knowledge acquisition and sharing to keep their medical repertoire updated. A hybrid model is designed to investigate users’ acceptance of YouTube and TikTok as social media platforms. The model focuses on four main external factors: content richness, innovativeness, satisfaction, and enjoyment. These factors are connected with two TAM constructs which are perceived ease of use and perceived usefulness. The results have shown that both YouTube and TikTok are affected by PEOU, PU, personal innovativeness, flow theory, and content richness. Both social media networks provide up-to-date sources described as useful, enjoyable, and relevant. Nevertheless, the comparative results have shown that YouTube has deeply influenced users’ medical perception and knowledge compared to TikTok. It is created for the very mere purpose of socialization and self-expression. In contrast, YouTube is used for educational and non-educational purposes due to the type of uploaded content and time management. Therefore, TikTok developers and influencers should initiate highly specialized videos and create content that raises awareness of medical field issues. |
| first_indexed | 2024-12-19T16:42:55Z |
| format | Article |
| id | doaj.art-01e1d626f3424b098b7a7777344079b6 |
| institution | Directory Open Access Journal |
| issn | 2561-8148 2561-8156 |
| language | English |
| last_indexed | 2024-12-19T16:42:55Z |
| publishDate | 2021-01-01 |
| publisher | Growing Science |
| record_format | Article |
| series | International Journal of Data and Network Science |
| spelling | doaj.art-01e1d626f3424b098b7a7777344079b62022-12-21T20:13:44ZengGrowing ScienceInternational Journal of Data and Network Science2561-81482561-81562021-01-0119721410.5267/j.ijdns.2021.6.013The acceptance of social media video for knowledge acquisition, sharing and application: A com-parative study among YouTube users and TikTok Users’ for medical purposesRana Al-MaroofKevin AyoubiKhadija AlhumaidAhmad AburayyaMuhammad AlshuridehRaghad AlfaisalSaid SalloumYouTube and TikTok have gained increasing recognition as social network sites to support online knowledge acquisition, sharing, and application via social media platforms in the medical field. This study examines which aspect of TikTok and YouTube stimulates doctors, nurses, and any other YouTube and TikTok in the medical setting, to rely on them as sources of knowledge acquisition and sharing to keep their medical repertoire updated. A hybrid model is designed to investigate users’ acceptance of YouTube and TikTok as social media platforms. The model focuses on four main external factors: content richness, innovativeness, satisfaction, and enjoyment. These factors are connected with two TAM constructs which are perceived ease of use and perceived usefulness. The results have shown that both YouTube and TikTok are affected by PEOU, PU, personal innovativeness, flow theory, and content richness. Both social media networks provide up-to-date sources described as useful, enjoyable, and relevant. Nevertheless, the comparative results have shown that YouTube has deeply influenced users’ medical perception and knowledge compared to TikTok. It is created for the very mere purpose of socialization and self-expression. In contrast, YouTube is used for educational and non-educational purposes due to the type of uploaded content and time management. Therefore, TikTok developers and influencers should initiate highly specialized videos and create content that raises awareness of medical field issues.http://www.growingscience.com/ijds/Vol5/ijdns_2021_40.pdf |
| spellingShingle | Rana Al-Maroof Kevin Ayoubi Khadija Alhumaid Ahmad Aburayya Muhammad Alshurideh Raghad Alfaisal Said Salloum The acceptance of social media video for knowledge acquisition, sharing and application: A com-parative study among YouTube users and TikTok Users’ for medical purposes International Journal of Data and Network Science |
| title | The acceptance of social media video for knowledge acquisition, sharing and application: A com-parative study among YouTube users and TikTok Users’ for medical purposes |
| title_full | The acceptance of social media video for knowledge acquisition, sharing and application: A com-parative study among YouTube users and TikTok Users’ for medical purposes |
| title_fullStr | The acceptance of social media video for knowledge acquisition, sharing and application: A com-parative study among YouTube users and TikTok Users’ for medical purposes |
| title_full_unstemmed | The acceptance of social media video for knowledge acquisition, sharing and application: A com-parative study among YouTube users and TikTok Users’ for medical purposes |
| title_short | The acceptance of social media video for knowledge acquisition, sharing and application: A com-parative study among YouTube users and TikTok Users’ for medical purposes |
| title_sort | acceptance of social media video for knowledge acquisition sharing and application a com parative study among youtube users and tiktok users for medical purposes |
| url | http://www.growingscience.com/ijds/Vol5/ijdns_2021_40.pdf |
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