Irregular practices in drugstores in the offer of products for children under three years old

ABSTRACT Objective: To analyze the compliance with the commercialization of children's products included in the Brazilian Code of Marketing of Infant and Toddlers Food and Childcare-Related Products (NBCAL) in drugstores in Uberlândia/MG. Methods: A cross-sectional study was carried out in 14...

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Main Authors: Roberta Almeida Silva Soares, Elisa Natany Silva Pinheiro, Maria Hortência Teixeira Diniz, Ana Paula Bortoletto Martins, Antônio Marcos Machado de Oliveira, Leandro Alves Pereira, Luciana Saraiva da Silva, Ana Elisa Madalena Rinaldi
Format: Article
Language:English
Published: Sociedade de Pediatria de São Paulo 2023-10-01
Series:Revista Paulista de Pediatria
Subjects:
Online Access:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-05822024000100422&lng=en&tlng=en
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author Roberta Almeida Silva Soares
Elisa Natany Silva Pinheiro
Maria Hortência Teixeira Diniz
Ana Paula Bortoletto Martins
Antônio Marcos Machado de Oliveira
Leandro Alves Pereira
Luciana Saraiva da Silva
Ana Elisa Madalena Rinaldi
author_facet Roberta Almeida Silva Soares
Elisa Natany Silva Pinheiro
Maria Hortência Teixeira Diniz
Ana Paula Bortoletto Martins
Antônio Marcos Machado de Oliveira
Leandro Alves Pereira
Luciana Saraiva da Silva
Ana Elisa Madalena Rinaldi
author_sort Roberta Almeida Silva Soares
collection DOAJ
description ABSTRACT Objective: To analyze the compliance with the commercialization of children's products included in the Brazilian Code of Marketing of Infant and Toddlers Food and Childcare-Related Products (NBCAL) in drugstores in Uberlândia/MG. Methods: A cross-sectional study was carried out in 143 drugstores that sold infant products: infant formula (IF), follow-up IF, nipples, teats, pacifiers and nipple shields; FI for young children, transition foods and cereal-based foods, fluid or powdered milk, modified/similar milks of plant origin and dairy compounds. The location of drugstores in the five geographic sectors was performed by geoprocessing. The data collected were: types of promotion and types of drugstore administration (drugstore chains/drugstores with independent administration). Irregular commercial promotion was expressed as absolute and relative frequencies. Results: Irregular commercial promotion was found in 11.7% of nipples, pacifiers and bottles, in 10.0% of IF and follow-up formula, in 9.5% of IF for young children, in 11.1% fluid or powdered milk, in 25.0% of transition foods and cereal-based foods and in 59.1% of dairy compounds. In commercial drugstore chains, the presence of promotion for dairy (81.8 vs. 28.6%, respectively) was higher than in drugstores with independent administration. The opposite ocurred for fluid or powdered milk, modified and similar milks of plant origin. The downtown and eastern sectors had the highest percentages of promotions (26%). Conclusions: NBCAL violations still occur in drugstores, mainly in the sale of young children's foods and in the commercial network drugstores.
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spelling doaj.art-01e3a940c04741b6b8943d268ce1215d2023-10-24T07:45:17ZengSociedade de Pediatria de São PauloRevista Paulista de Pediatria1984-04622023-10-014210.1590/1984-0462/2024/42/2022177Irregular practices in drugstores in the offer of products for children under three years oldRoberta Almeida Silva Soareshttps://orcid.org/0000-0003-1665-8088Elisa Natany Silva Pinheirohttps://orcid.org/0000-0003-0321-6627Maria Hortência Teixeira Dinizhttps://orcid.org/0000-0001-5306-8349Ana Paula Bortoletto Martinshttps://orcid.org/0000-0003-3560-4472Antônio Marcos Machado de Oliveirahttps://orcid.org/0000-0002-8459-6782Leandro Alves Pereirahttps://orcid.org/0000-0001-6837-754XLuciana Saraiva da Silvahttps://orcid.org/0000-0001-9059-4399Ana Elisa Madalena Rinaldihttps://orcid.org/0000-0003-0154-554XABSTRACT Objective: To analyze the compliance with the commercialization of children's products included in the Brazilian Code of Marketing of Infant and Toddlers Food and Childcare-Related Products (NBCAL) in drugstores in Uberlândia/MG. Methods: A cross-sectional study was carried out in 143 drugstores that sold infant products: infant formula (IF), follow-up IF, nipples, teats, pacifiers and nipple shields; FI for young children, transition foods and cereal-based foods, fluid or powdered milk, modified/similar milks of plant origin and dairy compounds. The location of drugstores in the five geographic sectors was performed by geoprocessing. The data collected were: types of promotion and types of drugstore administration (drugstore chains/drugstores with independent administration). Irregular commercial promotion was expressed as absolute and relative frequencies. Results: Irregular commercial promotion was found in 11.7% of nipples, pacifiers and bottles, in 10.0% of IF and follow-up formula, in 9.5% of IF for young children, in 11.1% fluid or powdered milk, in 25.0% of transition foods and cereal-based foods and in 59.1% of dairy compounds. In commercial drugstore chains, the presence of promotion for dairy (81.8 vs. 28.6%, respectively) was higher than in drugstores with independent administration. The opposite ocurred for fluid or powdered milk, modified and similar milks of plant origin. The downtown and eastern sectors had the highest percentages of promotions (26%). Conclusions: NBCAL violations still occur in drugstores, mainly in the sale of young children's foods and in the commercial network drugstores.http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-05822024000100422&lng=en&tlng=enInfant formulaProducts commerceNursing bottlesSanitary supervision
spellingShingle Roberta Almeida Silva Soares
Elisa Natany Silva Pinheiro
Maria Hortência Teixeira Diniz
Ana Paula Bortoletto Martins
Antônio Marcos Machado de Oliveira
Leandro Alves Pereira
Luciana Saraiva da Silva
Ana Elisa Madalena Rinaldi
Irregular practices in drugstores in the offer of products for children under three years old
Revista Paulista de Pediatria
Infant formula
Products commerce
Nursing bottles
Sanitary supervision
title Irregular practices in drugstores in the offer of products for children under three years old
title_full Irregular practices in drugstores in the offer of products for children under three years old
title_fullStr Irregular practices in drugstores in the offer of products for children under three years old
title_full_unstemmed Irregular practices in drugstores in the offer of products for children under three years old
title_short Irregular practices in drugstores in the offer of products for children under three years old
title_sort irregular practices in drugstores in the offer of products for children under three years old
topic Infant formula
Products commerce
Nursing bottles
Sanitary supervision
url http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-05822024000100422&lng=en&tlng=en
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