Observing Micro, Small, and Medium Enterprises (MSMEs) Readiness to Support Cashless Society
Digital transformation in the era of the industrial revolution 4.0, has led to various new phenomena in today's people's lifestyle, including the payment transaction system. Realizing that Micro, Small and Medium Enterprises (MSMEs) had been one of the economy’s pillars in Indonesia, the g...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2020-12-01
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| Series: | Journal the Winners |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/winners/article/view/6722 |
| _version_ | 1819056819028361216 |
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| author | Shinta Maurizka Chairunnisa Alfina Alfina Annisa Yasmin |
| author_facet | Shinta Maurizka Chairunnisa Alfina Alfina Annisa Yasmin |
| author_sort | Shinta Maurizka Chairunnisa |
| collection | DOAJ |
| description | Digital transformation in the era of the industrial revolution 4.0, has led to various new phenomena in today's people's lifestyle, including the payment transaction system. Realizing that Micro, Small and Medium Enterprises (MSMEs) had been one of the economy’s pillars in Indonesia, the government was trying to maximize the role of MSMEs to support the realization of a digital transaction ecosystem in Indonesia. With a phenomenological approach, the descriptive qualitative research aimed to provide in-depth observation and analysis on the readiness process of MSMEs in Tuban, East Java in adopting digital payment technology to support the realization of the trend of a cashless society. The results show that culture, social influence, and acceptance of technology are the dominant factors affecting the readiness process of MSMEs in Tuban in adopting digital payment technology. |
| first_indexed | 2024-12-21T13:29:28Z |
| format | Article |
| id | doaj.art-01e9b9f3d29b4177b3be28233a928c12 |
| institution | Directory Open Access Journal |
| issn | 1412-1212 2541-2388 |
| language | English |
| last_indexed | 2024-12-21T13:29:28Z |
| publishDate | 2020-12-01 |
| publisher | Bina Nusantara University |
| record_format | Article |
| series | Journal the Winners |
| spelling | doaj.art-01e9b9f3d29b4177b3be28233a928c122022-12-21T19:02:20ZengBina Nusantara UniversityJournal the Winners1412-12122541-23882020-12-0121210.21512/tw.v21i2.67225797Observing Micro, Small, and Medium Enterprises (MSMEs) Readiness to Support Cashless SocietyShinta Maurizka Chairunnisa0Alfina Alfina1Annisa Yasmin2Universitas Internasional Semen IndonesiaUniversitas Internasional Semen IndonesiaUniversitas DiponegoroDigital transformation in the era of the industrial revolution 4.0, has led to various new phenomena in today's people's lifestyle, including the payment transaction system. Realizing that Micro, Small and Medium Enterprises (MSMEs) had been one of the economy’s pillars in Indonesia, the government was trying to maximize the role of MSMEs to support the realization of a digital transaction ecosystem in Indonesia. With a phenomenological approach, the descriptive qualitative research aimed to provide in-depth observation and analysis on the readiness process of MSMEs in Tuban, East Java in adopting digital payment technology to support the realization of the trend of a cashless society. The results show that culture, social influence, and acceptance of technology are the dominant factors affecting the readiness process of MSMEs in Tuban in adopting digital payment technology.https://journal.binus.ac.id/index.php/winners/article/view/6722micro small business enterprises (msmes)cashless societytechnology acceptancedigital payments |
| spellingShingle | Shinta Maurizka Chairunnisa Alfina Alfina Annisa Yasmin Observing Micro, Small, and Medium Enterprises (MSMEs) Readiness to Support Cashless Society Journal the Winners micro small business enterprises (msmes) cashless society technology acceptance digital payments |
| title | Observing Micro, Small, and Medium Enterprises (MSMEs) Readiness to Support Cashless Society |
| title_full | Observing Micro, Small, and Medium Enterprises (MSMEs) Readiness to Support Cashless Society |
| title_fullStr | Observing Micro, Small, and Medium Enterprises (MSMEs) Readiness to Support Cashless Society |
| title_full_unstemmed | Observing Micro, Small, and Medium Enterprises (MSMEs) Readiness to Support Cashless Society |
| title_short | Observing Micro, Small, and Medium Enterprises (MSMEs) Readiness to Support Cashless Society |
| title_sort | observing micro small and medium enterprises msmes readiness to support cashless society |
| topic | micro small business enterprises (msmes) cashless society technology acceptance digital payments |
| url | https://journal.binus.ac.id/index.php/winners/article/view/6722 |
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