L'attractivité touristique à travers la notion d’attachement : cas de la destination Rabat
This article examines the influence of destination brand image on tourists' post-visit behavior through destination attachment and revisit intention. Through this exploratory, quantitative and qualitative study, the article also proposes to verify the mediating role of attachment in the brand i...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Université des Antilles
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| Series: | Études Caribéennes |
| Subjects: | |
| Online Access: | https://journals.openedition.org/etudescaribeennes/27854 |
| Summary: | This article examines the influence of destination brand image on tourists' post-visit behavior through destination attachment and revisit intention. Through this exploratory, quantitative and qualitative study, the article also proposes to verify the mediating role of attachment in the brand image-tourism attractiveness relationship, using the case of the destination Rabat, capital of Morocco. |
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| ISSN: | 1779-0980 1961-859X |