L'attractivité touristique à travers la notion d’attachement : cas de la destination Rabat
This article examines the influence of destination brand image on tourists' post-visit behavior through destination attachment and revisit intention. Through this exploratory, quantitative and qualitative study, the article also proposes to verify the mediating role of attachment in the brand i...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Université des Antilles
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| Series: | Études Caribéennes |
| Subjects: | |
| Online Access: | https://journals.openedition.org/etudescaribeennes/27854 |
| _version_ | 1797314616322162688 |
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| author | Abdellatif Elouali Hassan Faouzi Mustapha Kouzer Noura Ettahir |
| author_facet | Abdellatif Elouali Hassan Faouzi Mustapha Kouzer Noura Ettahir |
| author_sort | Abdellatif Elouali |
| collection | DOAJ |
| description | This article examines the influence of destination brand image on tourists' post-visit behavior through destination attachment and revisit intention. Through this exploratory, quantitative and qualitative study, the article also proposes to verify the mediating role of attachment in the brand image-tourism attractiveness relationship, using the case of the destination Rabat, capital of Morocco. |
| first_indexed | 2024-03-08T02:49:43Z |
| format | Article |
| id | doaj.art-01e9fa3d7a3b45e788aa558144b70c1e |
| institution | Directory Open Access Journal |
| issn | 1779-0980 1961-859X |
| language | English |
| last_indexed | 2024-03-08T02:49:43Z |
| publisher | Université des Antilles |
| record_format | Article |
| series | Études Caribéennes |
| spelling | doaj.art-01e9fa3d7a3b45e788aa558144b70c1e2024-02-13T13:13:29ZengUniversité des AntillesÉtudes Caribéennes1779-09801961-859X910.4000/etudescaribeennes.27854L'attractivité touristique à travers la notion d’attachement : cas de la destination RabatAbdellatif EloualiHassan FaouziMustapha KouzerNoura EttahirThis article examines the influence of destination brand image on tourists' post-visit behavior through destination attachment and revisit intention. Through this exploratory, quantitative and qualitative study, the article also proposes to verify the mediating role of attachment in the brand image-tourism attractiveness relationship, using the case of the destination Rabat, capital of Morocco.https://journals.openedition.org/etudescaribeennes/27854marketingAttachmentmeasurement scalebrand imagetourist appealRabat |
| spellingShingle | Abdellatif Elouali Hassan Faouzi Mustapha Kouzer Noura Ettahir L'attractivité touristique à travers la notion d’attachement : cas de la destination Rabat Études Caribéennes marketing Attachment measurement scale brand image tourist appeal Rabat |
| title | L'attractivité touristique à travers la notion d’attachement : cas de la destination Rabat |
| title_full | L'attractivité touristique à travers la notion d’attachement : cas de la destination Rabat |
| title_fullStr | L'attractivité touristique à travers la notion d’attachement : cas de la destination Rabat |
| title_full_unstemmed | L'attractivité touristique à travers la notion d’attachement : cas de la destination Rabat |
| title_short | L'attractivité touristique à travers la notion d’attachement : cas de la destination Rabat |
| title_sort | l attractivite touristique a travers la notion d attachement cas de la destination rabat |
| topic | marketing Attachment measurement scale brand image tourist appeal Rabat |
| url | https://journals.openedition.org/etudescaribeennes/27854 |
| work_keys_str_mv | AT abdellatifelouali lattractivitetouristiqueatraverslanotiondattachementcasdeladestinationrabat AT hassanfaouzi lattractivitetouristiqueatraverslanotiondattachementcasdeladestinationrabat AT mustaphakouzer lattractivitetouristiqueatraverslanotiondattachementcasdeladestinationrabat AT nouraettahir lattractivitetouristiqueatraverslanotiondattachementcasdeladestinationrabat |