An empirical evaluation of technology acceptance model for Artificial Intelligence in E-commerce

An empirical evaluation of technology acceptance model for Artificial Intelligence in E-commerce

Artificial Intelligence (AI) has become essential to Electronic-Commerce technology over the past decades. Its fast growth has changed the way consumers do online shopping. Using the Technology Acceptance Model (TAM) as a theoretical framework, this research examines how AI can be made more effectiv...

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Bibliographic Details
Main Authors: Chenxing Wang, Sayed Fayaz Ahmad, Ahmad Y.A. Bani Ahmad Ayassrah, Emad Mahrous Awwad, Muhammad Irshad, Yasser A. Ali, Muna Al-Razgan, Yasser Khan, Heesup Han
Format: Article
Language:English
Published: Elsevier 2023-08-01
Series:Heliyon
Subjects:
Artificial intelligence
Technology acceptance model
e-commerce
Perceived usefulness
Perceived ease of use
Attitudes towards use
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844023055573

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