The importance of extrinsic cues in deciding to purchase meat products: A conjoint analysis on Muslim consumers
Purpose: This study aims to investigate how extrinsic cues such as brand, certification, production method and price affect Muslim soujouk consumers’ purchasing decisions in Turkey. Design/methodology/approach: Conjoint analysis was used to identify consumers’ preferences and cluster analysis was u...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2020-11-01
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| Series: | South African Journal of Business Management |
| Subjects: | |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/1986 |