Antecedents of Marketing Strategy in Palm Oil Industry Spare Parts Supplier Company (Case Study of PT. Technindo Contromatra)
The Palm Oil Industry is one of the important industries that support the Indonesian economy because it brings in a lot of foreign exchange and absorbs a lot of work. One of the parties involved in the supply chain of the palm oil industry is a supplier of equipment and spare parts for palm oil pro...
| Main Authors: | , |
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| Format: | Article |
| Language: | Arabic |
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Yayasan Pendidikan Islam dan Multikultural
2023-11-01
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| Series: | International Journal of Islamic Education, Research and Multiculturalism |
| Subjects: | |
| Online Access: | https://journal.yaspim.org/index.php/IJIERM/article/view/264 |
| _version_ | 1797628062692540416 |
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| author | Ernst Tunggul Pardomuan S Tongam Sirait |
| author_facet | Ernst Tunggul Pardomuan S Tongam Sirait |
| author_sort | Ernst Tunggul Pardomuan S |
| collection | DOAJ |
| description |
The Palm Oil Industry is one of the important industries that support the Indonesian economy because it brings in a lot of foreign exchange and absorbs a lot of work. One of the parties involved in the supply chain of the palm oil industry is a supplier of equipment and spare parts for palm oil processing mills. The purpose of this paper is to analyze the importance of equipment and spare parts supplier companies to add to using the appropriate marketing mix to develop their company's business. The method used in processing interview data and collecting questionnaire data. The results obtained are inputs in the form of business strategy adjustments for the company.
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| first_indexed | 2024-03-11T10:33:13Z |
| format | Article |
| id | doaj.art-020860e0d94d429f8a20d70a2a94faa9 |
| institution | Directory Open Access Journal |
| issn | 2656-3630 2722-7049 |
| language | Arabic |
| last_indexed | 2024-03-11T10:33:13Z |
| publishDate | 2023-11-01 |
| publisher | Yayasan Pendidikan Islam dan Multikultural |
| record_format | Article |
| series | International Journal of Islamic Education, Research and Multiculturalism |
| spelling | doaj.art-020860e0d94d429f8a20d70a2a94faa92023-11-14T11:31:58ZaraYayasan Pendidikan Islam dan MultikulturalInternational Journal of Islamic Education, Research and Multiculturalism2656-36302722-70492023-11-015310.47006/ijierm.v5i3.264Antecedents of Marketing Strategy in Palm Oil Industry Spare Parts Supplier Company (Case Study of PT. Technindo Contromatra)Ernst Tunggul Pardomuan S0Tongam Sirait1Program Studi Magister Manajemen, Sekolah Tinggi Ilmu Ekonomi Harapan Bangsa, BandungProgram Studi Magister Manajemen, Sekolah Tinggi Ilmu Ekonomi Harapan Bangsa, Bandung The Palm Oil Industry is one of the important industries that support the Indonesian economy because it brings in a lot of foreign exchange and absorbs a lot of work. One of the parties involved in the supply chain of the palm oil industry is a supplier of equipment and spare parts for palm oil processing mills. The purpose of this paper is to analyze the importance of equipment and spare parts supplier companies to add to using the appropriate marketing mix to develop their company's business. The method used in processing interview data and collecting questionnaire data. The results obtained are inputs in the form of business strategy adjustments for the company. https://journal.yaspim.org/index.php/IJIERM/article/view/264Marketing StrategyMarketing Strategy Antecedents |
| spellingShingle | Ernst Tunggul Pardomuan S Tongam Sirait Antecedents of Marketing Strategy in Palm Oil Industry Spare Parts Supplier Company (Case Study of PT. Technindo Contromatra) International Journal of Islamic Education, Research and Multiculturalism Marketing Strategy Marketing Strategy Antecedents |
| title | Antecedents of Marketing Strategy in Palm Oil Industry Spare Parts Supplier Company (Case Study of PT. Technindo Contromatra) |
| title_full | Antecedents of Marketing Strategy in Palm Oil Industry Spare Parts Supplier Company (Case Study of PT. Technindo Contromatra) |
| title_fullStr | Antecedents of Marketing Strategy in Palm Oil Industry Spare Parts Supplier Company (Case Study of PT. Technindo Contromatra) |
| title_full_unstemmed | Antecedents of Marketing Strategy in Palm Oil Industry Spare Parts Supplier Company (Case Study of PT. Technindo Contromatra) |
| title_short | Antecedents of Marketing Strategy in Palm Oil Industry Spare Parts Supplier Company (Case Study of PT. Technindo Contromatra) |
| title_sort | antecedents of marketing strategy in palm oil industry spare parts supplier company case study of pt technindo contromatra |
| topic | Marketing Strategy Marketing Strategy Antecedents |
| url | https://journal.yaspim.org/index.php/IJIERM/article/view/264 |
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