Aesthetic preferences of laypersons and its relationship with the conceptual properties on building façade design

This article investigates the differences in aesthetic preferences on external facades on non-architects. A combination of a card sorting technique, a semi-structured interview, and a Mind sketching technique is employed. Data analysis was carried out using the qualitative techniques of content anal...

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Main Author: Mohammad Ghomeishi
Format: Article
Language:English
Published: Taylor & Francis Group 2021-01-01
Series:Journal of Asian Architecture and Building Engineering
Subjects:
Online Access:http://dx.doi.org/10.1080/13467581.2020.1782209
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author Mohammad Ghomeishi
author_facet Mohammad Ghomeishi
author_sort Mohammad Ghomeishi
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description This article investigates the differences in aesthetic preferences on external facades on non-architects. A combination of a card sorting technique, a semi-structured interview, and a Mind sketching technique is employed. Data analysis was carried out using the qualitative techniques of content analysis. Findings reveal that non-architects were able to identify what they like and dislike regarding their preferences on façade designs. It reveals that among the conceptual properties, Originality Meaningfulness, Clarity, Simplicity were the most used properties by non-architects. However, non-architects’ aesthetic preferences and their suggestions for change to the given facades were found to be inconsistent. It can be concluded that involving potential users in the architectural process must be assisted by a design professional.
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spelling doaj.art-021c28a34a4e43c2a10b5c8e62765e102023-08-03T09:07:50ZengTaylor & Francis GroupJournal of Asian Architecture and Building Engineering1347-28522021-01-01201122810.1080/13467581.2020.17822091782209Aesthetic preferences of laypersons and its relationship with the conceptual properties on building façade designMohammad Ghomeishi0Islamic Azad UniversityThis article investigates the differences in aesthetic preferences on external facades on non-architects. A combination of a card sorting technique, a semi-structured interview, and a Mind sketching technique is employed. Data analysis was carried out using the qualitative techniques of content analysis. Findings reveal that non-architects were able to identify what they like and dislike regarding their preferences on façade designs. It reveals that among the conceptual properties, Originality Meaningfulness, Clarity, Simplicity were the most used properties by non-architects. However, non-architects’ aesthetic preferences and their suggestions for change to the given facades were found to be inconsistent. It can be concluded that involving potential users in the architectural process must be assisted by a design professional.http://dx.doi.org/10.1080/13467581.2020.1782209aesthetic perceptionarchitectural design processcognitive propertiesresidential façade designuser participation
spellingShingle Mohammad Ghomeishi
Aesthetic preferences of laypersons and its relationship with the conceptual properties on building façade design
Journal of Asian Architecture and Building Engineering
aesthetic perception
architectural design process
cognitive properties
residential façade design
user participation
title Aesthetic preferences of laypersons and its relationship with the conceptual properties on building façade design
title_full Aesthetic preferences of laypersons and its relationship with the conceptual properties on building façade design
title_fullStr Aesthetic preferences of laypersons and its relationship with the conceptual properties on building façade design
title_full_unstemmed Aesthetic preferences of laypersons and its relationship with the conceptual properties on building façade design
title_short Aesthetic preferences of laypersons and its relationship with the conceptual properties on building façade design
title_sort aesthetic preferences of laypersons and its relationship with the conceptual properties on building facade design
topic aesthetic perception
architectural design process
cognitive properties
residential façade design
user participation
url http://dx.doi.org/10.1080/13467581.2020.1782209
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