Sexy Danes, Tipsy Germans: The Use of Positive Cultural Stereotypes in Nation Branding Efforts
While nation-branding campaigns have become a popular means for governments to attempt to improve their country’s standing on international indexes, such as the Anholt-Gfk Roper Nation Brand Index (NBI), the generally static ranking on such indexes suggests that national brands cannot simply be shap...
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| Format: | Article |
| Language: | deu |
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Bern Open Publishing
2016-11-01
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| Series: | Linguistik Online |
| Online Access: | https://bop.unibe.ch/linguistik-online/article/view/3344 |