From brand safety to suitability: advertisers in platform governance
Scholarship has long identified the business imperative to create an advertiser-friendly environment as a key influence on social media content moderation. However, "brand safety" – the industry term for advertisers’ measures to avoid content perceived as reflecting negatively on their bra...
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| Format: | Article |
| Language: | English |
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Alexander von Humboldt Institute for Internet and Society
2023-07-01
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| Series: | Internet Policy Review |
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| Online Access: | https://policyreview.info/node/1716 |